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We live by one simple rule: Beach Freely
For Customer Service inquiries: https://www.reef.com/contact-us.html

Built in collaboration with  and  . Gear that works as hard as you do on the water.
06/16/2026

Built in collaboration with and . Gear that works as hard as you do on the water.

06/15/2026

We know you’ve got ‘em, drop your best Fanning story in the comments👇

Made to handle every kind of day outside.
06/13/2026

Made to handle every kind of day outside.

Built to keep you dialed for a long day on the water.
06/12/2026

Built to keep you dialed for a long day on the water.

06/08/2026

World Oceans Day.

What we’ve learned through REEF Week is that understanding the ocean starts with participation.

Through mission, more people are being trained to map reefs and contribute to a global picture of what’s changing beneath the surface.

On your next surf, snorkel, or dive, start paying closer attention.

Observe. Document. Share. You are part of the data.

Complexity itself becomes part of what gives these places value.”At Honolua Bay,  team is seeing the reef differently.We...
06/07/2026

Complexity itself becomes part of what gives these places value.”

At Honolua Bay, team is seeing the reef differently.

We are now able to map how the reef transitions from deeper, flatter sections into more complex structures of holes, ridges, and ravines, and how those shifts relate to where waves steepen and barrels form. Link in bio.

06/06/2026

What we’re finding isn’t always what people expect.

What looks simple or understated at Honolua Bay reveals a dynamic system once you start mapping it. Patterns emerge, connections show up, and the line between surf experience and environmental understanding starts to blur.

Through surf science and mapping, we’re starting to understand how these systems influence both biodiversity and the way people experience the ocean. Link in bio.

At the center of this expedition is the Maui community.This work is not only about mapping Honolua Bay, but about sharin...
06/05/2026

At the center of this expedition is the Maui community.

This work is not only about mapping Honolua Bay, but about sharing the tools, knowledge, and process with the people who know these waters best.

By teaching reef mapping locally, we’re helping build the next generation of ocean stewards. Link in bio.

06/04/2026

Between dives and data collection, it is the moments with the crew in the water that remind us why this work matters.

Beneath the surface, Honolua Bay becomes a complex, living landscape shaped by biodiversity. Link in bio.

Reading the reef as much as riding it. The waves here are not separate from the ecosystem. They are shaped by it.We are ...
06/03/2026

Reading the reef as much as riding it. The waves here are not separate from the ecosystem. They are shaped by it.

We are here to understand the connection between what is beneath the surface and the barrels breaking above it. The condition of the reef is part of what shapes this wave. Link in bio.

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Carlsbad, CA
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