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Heart Be Your Guide

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Supporting small businesses! An easy to use collection of small business that you should spend your m

10/31/2026

A few things every small business owner should keep in their grimoire. 🔮

A signed contract for protection, a little divination via Google Analytics, a banishing ritual for anyone telling you to post seven Reels a week, and a manifestation practice that involves actually sending the proposal.

We’re not saying running a small business is witchcraft, but the amount of intuition, energy protection, and blind faith involved does make a compelling case.

Happy Halloween from Heart Be Your Guide.

10/30/2026

A little walk around August and California. 📍

One of our favorite Chicago corners for spending an afternoon with absolutely no plans. Start with breakfast at Flying Saucer, pick up something you definitely didn’t know you needed at Humboldt House, grab a coffee at Thrd, and eventually find yourself at Hi-Lo for a drink. If you’re still wandering around when the sun goes down, there’s dinner and w**e at Rootstock and a late night waiting for you at California Clipper.

Six neighborhood favorites, all within a few blocks of each other, and a pretty good reminder that sometimes the best way to spend a day is to just walk around and see where you end up. ♡

10/28/2026

Small business spotlight 🫰

Meet Hi.Snaps , the Chicago-based brand founded by best friends Samantha Lim and Allison Parc. When Sam and Allison stopped drinking alcohol, they realized something interesting. They didn’t actually want to stop having a drink. They still loved making something special before dinner, meeting friends for a drink, and all the little rituals that come with it. They just wanted a different way to experience them. So they created Hi-Snaps, pocket-sized THC + C*D drink boosters designed to be added to whatever you’re already sipping. What started as an idea between two friends became a self-funded business launched in December 2025, right as the regulatory landscape around hemp-derived THC was shifting. A story about friendship, changing habits, and building something you wish already existed. Meet Sam + Allison and discover Hi-Snaps on Heart Be Your Guide 🔗

10/27/2026

We have growth marketing strategist Amanda Laird joining Heart Be Your Guide as one of our founding professional members and answering a few of our burning Qs. 💌

A few highlights include:
📊 Why good marketing isn’t about doing the most, but figuring out what actually works for your business.
☕️ Coffee, always.
💬 Her favorite piece of advice? “Marketing feels hard because it IS hard! Not because you’re doing anything wrong, babe!”
🌱 And helping creative small business owners grow without burning themselves out in the process.

With a background in growth marketing and a particular love for making the numbers feel less intimidating, Amanda helps business owners build more predictable sales through thoughtful strategy, audits, and ongoing advising.

Meet Amanda + explore her full profile on Heart Be Your Guide 🔗

10/23/2026

Introducing Things We Are Learning, a little corner of Heart Be Your Guide dedicated to sharing the knowledge, experience, and very good advice of the people in our community. ♡

First up, growth marketing strategist Amanda Laird is here to remind us that doing more marketing isn’t necessarily the answer.

Before you buy another microphone, sign up for another platform, or convince yourself you need to start posting three times a day, consider this: what if you just need to do enough of the right things?

Amanda walks us through her marketing sandwich approach, why every marketing activity needs a job, and how to build a strategy around your actual business instead of whatever the internet says you should be doing this week.

Read Finding a “Just Enough” Marketing Strategy That Works for Your Business on Heart Be Your Guide 🔗

10/22/2026

What makes a neighborhood feel like home? ♡

We think it’s the people. The ones who open the little shops, make the art, pour the coffee, organize the events, and create spaces where strangers become familiar faces. Over time, these places become part of our routines, our memories, and our sense of belonging. They give our neighborhoods personality and remind us that community is something we create together.

And the beautiful thing is that it works both ways. People bring places to life, and those places give people somewhere to connect, grow, and belong.

Here’s to the people who make our neighborhoods feel like nowhere else in the world.

What’s a place in your community that wouldn’t feel the same without it? ♡

10/21/2026

Small business spotlight 🌙

Meet Dreamy Moons, the independent art and publishing studio created by Australian artist Annie Tarasova. As a little girl growing up in the Russian countryside, Annie spent her summers making imaginary potions from flowers, writing stories about mermaids, and illustrating books she stapled together herself. Years later, while studying health science, she found herself longing for that same sense of creativity and wonder. So in 2016, she opened a little online art shop, simply as a way to start painting again. That little shop became Dreamy Moons. ♡

Today, Annie creates illustrated books, journals, tarot and oracle decks, and artwork inspired by the natural world, spirituality, and self-discovery. There’s something really lovely about the idea that the things we loved doing as children might hold clues to what we’re meant to create as adults. Meet Dreamy Moons + explore more on Heart Be Your Guide 🔗

10/20/2026

We have photographer and Dietz Studio founder Julie Dietz joining Heart Be Your Guide as one of our founding professional members and answering a few of our burning Qs. 📸

A few highlights include:

📷 18 years of photographing people, places, and brands, with a focus on capturing not just what a business does, but who they are.

✨ Why trusting the process, preparing thoughtfully, and leaving room for the unexpected is advice she’ll always stand behind.

📚 Pachinko as a favorite book.

👯 Having a best friend who is also named Julie AND shares her birthday!

🇺🇸 And photographing President Obama at a keynote event in 2024, with Barack and Michelle Obama still topping her dream client list.

Meet Julie + explore her full profile on Heart Be Your Guide 🔗

10/15/2026

A small business is never just one small business. ♡

It’s the photographer who takes the photos, the artist whose work hangs on the walls, the local maker whose products sit on the shelves, and the friend who tells everyone they know to stop by.

One person’s idea has a way of creating opportunities for so many others. And that’s one of our favorite things about small businesses. The way they connect people, champion each other’s work, share resources, and create little communities around the things they love.

Supporting small businesses isn’t just about where we spend our money. It’s about the relationships we build, the people we believe in, and the kind of communities we want to be part of.

So here’s a little love letter to the businesses that make our neighborhoods more interesting, our communities more connected, and our world a little more wonderful.

Tag a small business that’s made your community a better place. ♡

10/14/2026

Good things are made with care. 🤎

For our latest Heart Be Your Guide feature, we’re highlighting Sam applebaum, a Chicago-based woodworking studio bringing thoughtful design, craftsmanship, and a whole lot of heart to the things we live with every day.

There’s something special about knowing the hands and the people behind the objects that fill our spaces. A little reminder to shop small, support local makers, and surround yourself with things made to last.

Get to know Sam applebaum and give them some love!

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