Viking General Store

10/30/2026

No matter who you’re cheering for, we’ve got you covered! From the stands to the sidelines, Viking General Store has the perfect outfit to show off your hometown pride.

Wear it. Rep it. Use it.

10/09/2026

What you see: cute spirit wear.

What we do: designing, emailing, modeling, measuring, ordering, more emailing, accounting, steaming, stressing… and approximately 100 other jobs that were NOT in the original job description. But we are so thankful we get to do the crazy behind-the-scenes together and bring a little hometown pride to our community!

09/30/2026

GENEVA - IT’S BACK!

The Viking Blue Kickoff Tee has officially been restocked, just in time for Homecoming weekend! If you’ve been waiting for yours, now’s the time to grab it.

⏰ Homecoming delivery deadline: Thursday by 5PM.
Order by then to guarantee your spirit wear arrives in time for the big weekend!

09/24/2026

The Rookie is back for 2026!

The kids’ tee is back with a fresh new look for this season, available for Geneva, St. Charles East & St. Charles North. Limited inventory so this is your sign - grab yours while you can!

09/21/2026

🏈 RIVALRY WEEK IS HERE! 🏈

Friday night, the Tri-Cities battle it out under the lights!

No matter which team you’re backing, Viking General Store has the spirit wear to get you game-day ready.

Choose your side. Wear your colors. BRING THE HEAT!

09/02/2026

We’re spending all September long at The Storied Home at Trend + Relic in St. Charles. It’s the perfect collaboration, bringing together two brands with a love for great style, local community and thoughtfully curated pieces. Come shop the select merchandise in person, try things on, feel the fabrics and find your new favorites!

The fine print:
• all items purchased at Trend + Relic are final sale.
• fitting rooms available at Trend + Relic.
• VGS website is open to shop 24/7!

05/18/2026

The End of School Sale starts NOW! 🎉

Everything is 20% OFF - no code needed! Stock up on spirit wear, grab the perfect gift for grads & teachers, or treat yourself to your favorite styles before they’re gone.

Sizes & styles are limited, so shop early!

Viking General Store

05/09/2026

Happy Mother’s Day to the moms who do it all!

To the moms who model our brand, support our small business, spend weekends at the ball fields, cheer from the sidelines and somehow still make it look cute - we see you.

Thank you for showing up for your families, your communities and our brand. This weekend we celebrate YOU!