La Selva Shop

05/23/2026

NEW! Our Embrace the Barrio corduroy cap is more than just headwear — it’s a statement of pride, community, and roots. Designed for those who carry the barrio with them everywhere they go.

Available now while supplies last.
🌐 www.laselvashop.com

05/21/2026

🇺🇸 Memorial Day Weekend Sale 🇺🇸

This weekend only — enjoy 15% OFF online at www.laselvashop.com
From hometown classics to everyday essentials, now’s the perfect time to grab your favorites and support local.

🛒 Use code: MEMORIAL15 at checkout
📍Shop online now www.laselvashop.com

Thank you for continuing to support our mission, community, and creative work. ❤️

Embracing Community Pride

05/10/2026

Introducing **La Selva Shop + Labs** — your go-to for custom embroidery, apparel, and graphic design rooted in culture, quality, and intention.

Whether you're a business, organization, or creative building something of your own, we’re here to bring your vision to life.

🧵 Custom Embroidery
👕 Apparel Printing
🎨 Graphic Design Services

From one piece to full collections, we handle every step — design, production, and delivery.

We’ve worked with our community from day one, and now we’re expanding that same care and craftsmanship to help YOU build your brand.

🔗 Tap in and start your next project:
https://www.laselvashop.com/custom-apparel/

Let’s create something that represents you the right way.

03/11/2026

St. Patricks Day is just around the corner! Get lucky this St. Patricks Day with our exclusive BOTY Chicago St. Patty Cap! Available online and Tom’s Place - Back of the Yards !

www.laselvashop.com

03/05/2026

Celebrate St. Patrick’s Day the neighborhood way ☘️

Our St. Patrick’s Day Caps blend Irish pride with Back of the Yards roots. Featuring a bold green design with symbolic icons — shamrocks, a cow, and the iconic neighborhood arch — this cap represents culture, history, and community all in one.

Limited edition. Once they’re gone, they’re gone. 🍀
📍Available starting this weekend at Tom’s Place - Back of the Yards
🌐 Order online: www.laselvashop.com

02/10/2026

✨ BACK BY POPULAR DEMAND ✨

The 60609 gold-plated necklace is finally RESTOCKED.
A community favorite, made to rep the neighborhood with pride.
Available now—don’t sleep on it 💛

Online: www.laselvashop.com

#60609

02/06/2026

Dear La Selva Shop Community,

From the bottom of my heart, thank you.

La Selva Shop was built with love for the Back of the Yards community, and none of this would have been possible without your support. Every visit, every purchase, every conversation, and every word of encouragement meant more than you know.

I also want to extend my sincere thanks to United Yards and Back of the Yards Works for the opportunity to be part of the development and for believing in local businesses like mine. Opening a brick-and-mortar storefront was a learning experience—one I’m truly grateful for. While it didn’t work out for us at this time, I’m thankful I gave it a shot and for everything it taught me along the way.

Although our physical storefront has closed, La Selva Shop is not going anywhere. Our merchandise will continue to be available online, and for a limited time you’ll also be able to find select items at Back of the Yards Coffee and other local businesses in the community. Supporting local will always be at the heart of what we do.

Thank you for believing in this brand, for repping Back of the Yards with pride, and for standing by us through every chapter. This journey has been shaped by community, and that will always remain our foundation.

With gratitude and respect,

Rolando Santoyo
Founder, La Selva Shop

01/25/2026

CLOSED TODAY. Unfortunately we had to close the shop today due to a water break. We will reopen Tuesday and Thursday-11am-4pm.

01/24/2026

This is our final weekend at La Selva Shop.

We want to thank the Back of the Yards community for all the love and support throughout this journey. As we close our doors, we invite you to stop by one last time.

🖤 40% OFF La Selva Shop items
📍 In-store only
🕚 Hours: 11AM–4PM
⏳ Limited items available while supplies last

Come through, say goodbye, and take a piece of La Selva with you.

01/12/2026

We’re entering our final weeks at La Selva Shop 🤍
🕚 New Store Hours:
Tuesdays & Thursdays + Weekends
11AM–4PM

🛍️ 40% OFF La Selva Shop products
📍 In-store only
⚠️ Limited items available — once they’re gone, they’re gone.

We’ll be closing at the end of the month.
Thank you for all the love and support, Back of the Yards.