12/14/2021
When you were younger, did you ever pick out cereals based on the "prizes" inside (think coin holders in Cocoa Pebbles or the terrariums in Alpha Bits)? Here's an example of a great marketing campaign employing that same strategy!
LandShark hid items like beanies and wool socks inside 24-packs for sale in Canada. It's not only a good giveaway for Canadian buyers. It also replicates the thrill of prizes at the bottom of cereal boxes with an adult spin.