America The Beautiful

America The Beautiful ATB | Apparel for the Free | Since 1776

About UsThe America The Beautiful® Brand was created by a family born and raised in suburbs that are mirrored throughout...
07/23/2025

About Us

The America The Beautiful® Brand was created by a family born and raised in suburbs that are mirrored throughout our great country.

Growing up, we’d venture forth into the wilds around us, take summer road trips through the mountains, spotting wildlife and taking in the scenic vistas of the Blue Ridge Parkway, coastal highways, and National Parks. Some summers, we’d venture into the cities, keeping up with fast-walking New Yorkers as we made our way to museums and inside the Statue of Liberty, or travel westward to stand in the mist surrounding San Francisco’s Golden Gate Bridge and pebbly Oregon beaches.

As our little American family has grown older (and bigger) the summer ventures have become fewer, and the phone calls more frequent. On one such call, a family member spoke of his new home, a few states away, and of the strong, kind, hardworking people he’d begun raising his own family alongside. On another call, a relative spoke of the you-pay grocery stand by his new house, and the sky’s promise of a fresh blanket of snow. We always thought of America as one big national family to be enjoyed, nurtured, and advanced.

As one call followed another we begun to reflect on how America is beautiful not just because of her landscapes and wildlife, as awe-inspiring as they may be, but because of the people, places, things, thoughts, ideas, pastimes, hobbies, sports and interests that make America such a unique and wonderful place to be. Which led to the question -- what good is happiness if you don’t share it? And so the America The Beautiful® brand was born to enable everyone to celebrate their favorite aspects of this, the most wonderful country in the world!

~~ The ATB Crew!

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We! Graphic Tee released by America The Beautiful® for the 4th of July!July 4th, 2025 What better way to celebrate the F...
07/04/2025

We! Graphic Tee released by America The Beautiful® for the 4th of July!

July 4th, 2025

What better way to celebrate the Fourth of July!

Go ahead - dream big! It’s America! A graphic t-shirt with a metaphor: the amazing first word of our United States Constitution that says what this great big beautiful place its all about: WE! What a great and artistic way to show love of country, positive vibes, and an optimistic lifestyle.

Check it out at AmericaTheBeautiful DOT Shop
Check it out at AmericaTheBeautiful.Shop

We at the America The Beautiful® Brand got the highest resolution image of the Constitution available from the Library of Congress and isolated We out of the animal skin background for this design, and combined it with the most meaningful phrase, America Is Beautiful. Jacob Shallus, son of German immigrants, was Assistant Clerk to the Pennsylvania General Assembly, and was hired to pen the original United States Constitution. He did so with a goose quill pen using ink made of iron filings in oak gall that was black when applied but has now become brownish.

This design was conceived by Martin, one of our owners because his mom drove him and his brother Stan up to D.C. from Florida in the 60’s (before there we Interstates now less), showed them the United States Constitution in its display case (from which it descends into a bomb proof bunker each night), and told them that was who they were and what they were about. What is America? It is us, our national family. Our collective beliefs and determination. We!

https://americathebeautiful.shop/products/we-atb-men?_pos=2&_sid=d55ee98fe&_ss=r

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PO Box 30
Daytona Beach, FL
32115

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