04/24/2026
Bentonville + Onward HQ was wild!
I met some incredible supply chain investors and Walmart-connected operators but what happened the day after Onward was one of the most unexpected moments in SourceEazy’s journey.
I had a meeting scheduled at the Ledger and it got cancelled. So I was working from Arkade. A few minutes later, I noticed a group touring the 5th floor for a safety gear company. Out of pure curiosity, I joined the tour.
That “random” tour turned into a perfect collision.
The company? Delta Plus Group a France-based PPE leader doing ~$400M+ annually, with factories in Georgia.
As they walked through their current process, they showed me something that instantly stood out:
paper catalogs, manual proofing, and a slow, outdated workflow for building sales assets.
So I asked the guide if I could show them something.
Within minutes, I was presenting SourceEazy's ProofEazy to their team — including leadership in the US and France.
When I demo’d our instant product proofing, semantic search + product recommendations, AI-powered personalized catalogs, and automated sales presentations distributed across thousands of distributors…Their eyes just kept getting bigger.
It was easily one of the best unplanned demos I’ve ever delivered and a real reminder that the industry is changing fast.
AI is rewriting how promotional, uniform, and industrial product suppliers sell. And legacy players will either adapt quickly or get left behind.
Moments like this are why we work 14-hour days and still feel energized to wake up and do it again. Thank you Bentonville. Thank you Onward HQ
There’s something special happening in the air there!