Rugged Road

Rugged Road
Ultralight | Floats Upright | Lifetime Warranty
Adventure with purpose. 10% of profits fund clean water projects globally.

Cooler duty just got a whole lot easier 🤝⁠⁠No more swimming back to the boat for a refill. Just throw the whole cooler i...
17/05/2026

Cooler duty just got a whole lot easier 🤝⁠
⁠
No more swimming back to the boat for a refill. Just throw the whole cooler in and let it float with the crew.

Because some of life's best moments happen when you go just a litttttle longer. What does mean to you?
16/05/2026

Because some of life's best moments happen when you go just a litttttle longer. What does mean to you?

Cold drinks, sunny days, and a ride that gets you there. Made for surf days that don’t quit.
15/05/2026

Cold drinks, sunny days, and a ride that gets you there. Made for surf days that don’t quit.

Built to roam for years without weighing you down.⁠⁠With an ultra-light design and our Rugged for Life Lifetime Warranty...
14/05/2026

Built to roam for years without weighing you down.⁠
⁠
With an ultra-light design and our Rugged for Life Lifetime Warranty, our coolers are made for endless adventure.

Trailblazer applications are officially open!⁠⁠If you’re always out exploring and love bringing people along for the rid...
14/05/2026

Trailblazer applications are officially open!⁠
⁠
If you’re always out exploring and love bringing people along for the ride, we’d love to have you on the Rugged Road Trailblazers team. You all are a huge part of what got us here and we can’t wait to grow the adventure even bigger together. ⁠
⁠
Apply through the link on our story

It just simply doesn’t get better than this. ⁠⁠Long days on the water with the boys, cold drinks within reach, and no re...
13/05/2026

It just simply doesn’t get better than this. ⁠
⁠
Long days on the water with the boys, cold drinks within reach, and no reason to head back early when the gear keeps going as long as we do.

Camp breakfast just tastes better with a view. ⁠⁠Nothing beats waking up outdoors knowing the bacon’s still cold, the eg...
12/05/2026

Camp breakfast just tastes better with a view. ⁠
⁠
Nothing beats waking up outdoors knowing the bacon’s still cold, the eggs are still fresh, and the ice is still holding strong days later.

Some days the fish win… but at least our tardigrade never quits! 🎣⁠⁠Cold drinks, sunny skies, and gear tougher than your...
11/05/2026

Some days the fish win… but at least our tardigrade never quits! 🎣⁠
⁠
Cold drinks, sunny skies, and gear tougher than your luck on the water.

A cooler as rugged as its terrain. Rugged Road x Ford doesn’t back down when the mountains call. 🏔️
11/05/2026

A cooler as rugged as its terrain. Rugged Road x Ford doesn’t back down when the mountains call. 🏔️

On the Road Again! The miles hit different with the right soundtrack. ⁠⁠Grab your copilot, scan the QR code on Spotify, ...
08/05/2026

On the Road Again! The miles hit different with the right soundtrack. ⁠
⁠
Grab your copilot, scan the QR code on Spotify, and rock out with us all road trip long. ⁠
⁠
We’ll drop the playlist link in our story too 😉

to the Onitis that started it all... ⁠⁠The Rugged Road story began in a high school chemistry class, when founder Spen...
08/05/2026

to the Onitis that started it all... ⁠
⁠
The Rugged Road story began in a high school chemistry class, when founder Spencer Sutlive discovered a blast-proof spray that sparked the idea for an ultralight, high-performance cooler.⁠
⁠
By 2016, the vision was in motion, and three years later the first proof of concept, the Onitis 45, launched on Kickstarter and sold out in just 24 hours!⁠
⁠
To this day, customers are still rocking their original Onitis coolers, a true testament to where we started and the durability behind the brand! ⁠
⁠
This may be where the journey began, but we’ve got so much further to go.

Address


Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Website

Alerts

Be the first to know and let us send you an email when Rugged Road posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Rugged Road:

Shortcuts

  • Want your business to be the top-listed Clothing Store?

Share