08/26/2026
Back in 2015, after her third C-section and the lack of ergonomic options for bathing, Alexandra thought about a solution to common problems associated with bathing babies. She combined her marketing expertise, childcare knowledge, and feedback from midwives to bring Cupcake Babies to life, prioritizing comfort and convenience for both mother and child.
The soft, curved shape of the cupcake sparked an idea: the Cupcake Babies Bath, designed for newborns up to one year old. This innovative bath uses inflatable vertical tubes to create a comfortable platform that fits in any standard sink, offering a lightweight and compact alternative to traditional baby baths. Upright bathing reduces stress in newborns and supports the spine. It feels familiar since the walls of the tub can remind them of the closeness and comfort they felt in the womb.
The Cupcake Babies bathtub is more than just an inflatable tub; it embodies the expectations of modern parents and caregivers looking for products that meet their needs without compromise.
In 2025, Cupcake Babies was elected ‘Best Baby Bath Tub’ by the Baby Innovation Awards.
After obtaining the US patent and passing all required lab tests, we launched Cupcake Babies USA this summer (2026) with headquarters in Delaware and our warehouse in Louisiana.
Just like in Europe, we are eager to partner with childcare professionals.
This is a big shout-out to all US-based midwives, doulas, coaches, healthcare professionals, obstetricians, women’s health nurse practitioners, lactation consultants, neonatologists, pediatricians, daycares, and educators.
We have set up a dedicated commission-based Ambassador Program where we also offer a free Cupcake Babies Small Bath to be used by our partners. We look forward to connecting and starting a partnership.
Just fill out our Ambassador Partner Portal: https://cupcakebabies-usa.com/pages/ambassador-partner-portal
or write an email to [email protected].
Do not hesitate to share thisinformation if you know someone who might be interested!
