04/19/2026
Delrashay’s Closet Memory Lane 🥳
Day 4 💜
This year was ALL about branding ✨
My daughter and I created the OFFICIAL logo for Delrashay’s Closet, and we even made it official by changing our Instagram name from Kinks & Kurves to Delrashay’s Closet 💜✔🏾
Baby… we were locked in!
We continued collaborating with my bestie Lesley and took our pop-ups to the next level by partnering with our dear friend Trisha, who had just become the owner of Salon Suites. That partnership? Whew… it was only the beginning and would last for years to come 💫
Meanwhile… those “Atlanta Born, Atlanta Bred” hoodies were doing their BIG ONE 🔥 Orders were rolling in nonstop!
Now let me tell y’all… originally, I was ONLY going to do black and white.
But my customers said, “Nah sis… we need options!” 😂
So I added red & white, black & red, grey & red… and y’all showed OUT!
Then came the game changer…
Living in Atlanta, we have people from EVERYWHERE. And they wanted to represent THEIR cities too! At first, I was hesitant… but as a business owner, you have to think bigger than yourself.
So I listened—and that’s how the “Rep Your City” hoodies were born 🌎🔥
From Miami to LA, New York to Philly, Boston and beyond… we were repping EVERYWHERE!
My team and I stayed consistent—bringing y’all fly content and even FLYER merchandise 😮🔥
And listen… I won’t even sugarcoat it—it was HARD. I was still working my full-time job while building this brand.
But it was ALL worth it because of the love and passion I had for my customers 💜
And babyyyy… we were just getting started ✨
RepYourCity AtlantaBrand BlackOwnedBusiness BuiltWithLove
