Hometown Soul

Women's clothing, denim, and authentic jewelry for women on the go. Rooted in confidence, comfort, and small-town charm.

Hi, I'm Kortney, the owner of Hometown Soul. 🤍

What started as a dream in 2022 has grown into a boutique dedicated to helping women feel confident, comfortable, and beautiful in their everyday lives. As an agriculture teacher, photographer, and small business owner, I understand the challenges of balancing a busy schedule while still wanting to look and feel your best. That's why I carefully cura

te clothing, denim, authentic jewelry, and accessories that are both stylish and practical for real life. At Hometown Soul, you'll find pieces that can take you from the classroom to the ball field, from running errands to a night out with friends. My goal is to create a shopping experience that feels welcoming, authentic, and rooted in small-town values. Thank you for supporting this dream and choosing to shop small. Every order, share, and kind word means more than you know. Welcome to Hometown Soul—where style meets comfort, confidence, and community. 🤍

📍 Columbus Junction, Iowa
🛍 Online + Mobile Boutique

06/17/2026

06/16/2026

Margs at 10 am yes please. We’re ready for market day 1!🤩

06/15/2026

WE’RE TEXAS BOUND!

Can’t wait to share everything with you guys!

My goals going into this trip:
-Find brands the offer women’s S-3XL
-Authentic jewelry
-Men’s stuff
-Good jeans
-COWHIDE

Follow along on our stories to keep up with what we’re doing 🙂

06/08/2026

Just put it on the company card😉

One things for sure, whenever the boutique goes on the road we will stop at the local Mexican joint and have a marg…or two😎

www.shophometownsoul.com

🍹

06/06/2026

Spending our Saturday in Independence! Stop by and see Jac + shop the new trailer!

www.shophometownsoul.com

06/03/2026

This weekend we kick off our summer road show season!

We can't wait to hit the road and bring Hometown Soul to communities across Iowa. Tell us—where will we be seeing you this summer?

Please note a change to our return policy going forward:
Items purchased at pop-up events, vendor shows, fairs, markets, mobile boutique events, and road shows are considered final sale.

Thank you for supporting our small business and shopping with us on the road! 🤍

Built for real life. Rooted in small-town values. ✨

06/02/2026

✨ Meet Our Summer Intern, Jac Farrier! ✨

We’re so excited to have Jac joining the Hometown Soul team this summer! 🤍

Swipe through to get to know her a little better with our Q&A, and be sure to give her a warm welcome when you see her.

Jac is kicking off her summer with us this weekend at the Buccaneer Boer Bash , so stop by, say hi, and do a little shopping while you're there!

We can’t wait for you all to meet her and see the amazing things she’ll be helping us with this summer! ☀️✨

🤍

Address

2100 Stemmons Freeway
Independence, IA
75207

Website

https://www.shophometownsoul.com/

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