06/04/2026
⨠Facebook reminded me today that I started this journey 5 years ago. āØ
Back in 2020, I started making products for myself. I wasnāt trying to start a businessāI was just looking for products that worked for me.
Before long, family and friends started asking, āCan you make some for me too?ā So naturally, I did. š
What started as Indigo Boutique became Indie Boutique and eventually grew into Hearth & Market.
Looking back, one thing has stayed the same through every version of this journey: Iāve always been my own first customer.
If something doesnāt work for me, it doesnāt make the cut. Iāll tweak it, test it, rethink it, or scrap it altogether. If I wouldnāt use it myself, Iām definitely not going to ask someone else to spend their hard-earned money on it.
Everything I offer is something I genuinely use, enjoy, and feel good about sharing. Iāve always believed you shouldnāt have to choose between quality and affordability.
Itās kind of wild to think that something that started with me making products for myself turned into something I get to share with all of you.
To my family and friendsāthank you for being my guinea pigs š, listening to my endless ideas, encouraging me when I wasnāt sure where this was headed, and supporting every version of this dream along the way.
And to everyone who has stopped by a market booth, made a purchase, shared a post, recommended me to a friend, or simply followed along on this adventureāthank you. ā¤ļø
Five years later, Iām still doing what I started doing back then: making things I love, using them myself, and sharing them with people who appreciate them too.
Because if itās not good enough for me and my family, itās not good enough for Hearth & Market. ā¤ļø
And honestly, thatās pretty cool. šæāØ