Above the Hook

Above the Hook Above the Hook is a lifestyle brand rooted in Highlands and Sandy Hook, NJ.

Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

A lighthouse is a ruler if you leave it alone long enough.Sandy Hook Light was lit in 1764, five hundred feet from the e...
09/04/2026

A lighthouse is a ruler if you leave it alone long enough.

Sandy Hook Light was lit in 1764, five hundred feet from the end of the beach. The tip is a mile and a half past it now.

The lighthouse never moved. The beach did, about three feet a year, every year, since before there was a country to put it in.

The ground here keeps telling that story at different speeds. The bluff under the Highlands is a sea floor from the last million years of the age of dinosaurs. Under New York Harbor there is a river nobody sees, cut by the Hudson when the coast ran eighty miles east of here.

Twenty thousand years ago the sea stood four hundred feet lower, which makes the shoreline you grew up on younger than the pyramids.

Chapter 0 of the Highlands History Project is live.

Swipe through, then read the whole thing at history.abovethehook.com

Sources: NPS Shifting Sands of Sandy Hook · NOAA Tides and Currents station 8531680 · USGS SIR 2016 5085 · U.S. Coast Survey 1845 and 1851, New York Public Library

09/04/2026

A mile and a half of the United States did not exist when the country was founded.

Sandy Hook Lighthouse was lit in 1764, five hundred feet from the end of the beach. It sits a mile and a half inland now.

The lighthouse never moved.

The beach did.

About three feet a year, every year, for two hundred and sixty years.

Waves come in at an angle.

Every one of them drags sand a little further up the coast. Then the coast runs out and the sand does not. It keeps going into open water and piles up.

The country is still getting bigger.

Right here.

Full chapter, with sources: history.abovethehook.com

Sources: NPS Shifting Sands of Sandy Hook · NOAA Tides and Currents station 8531680 · USGS SIR 2016 5085 · U.S. Coast Survey 1845 and 1851, New York Public Library

08/31/2026

it’s the season

08/29/2026

not many words for how the sun lit up the Navesink last night

08/28/2026

🚨

WATERWITCH x ATH

BACK IN STOCK

08/26/2026

🌅

08/20/2026

there is nothing quite like first light on the hill

08/18/2026
08/16/2026

🏰 GAME OF THRONES: MONMOUTH COUNTY EDITION

I mean… look at this place. How am I not supposed to start humming the Game of Thrones theme? 😂

Sitting high above the Atlantic in Highlands, the Twin Lights looks less like a lighthouse complex and more like a fortress.

And in a way, that’s exactly what this location represented — a commanding position overlooking Sandy Hook and the approaches to New York Harbor, watching the ships moving through one of the most important gateways in the country.

Stone walls. Towers. Ocean in every direction.

Forget Winterfell.

The North remembers… and apparently the North is Monmouth County. 😂🏰🌊

*don’t jump down my throat about calling this “North Jersey Shore”…I am aware we are not in “North Jersey”. Historically this area of the Jersey Shore has been defined as North Jersey Shore as it is the northern most part of the Jersey Shore.

Address

1 Woodland Street
Highlands, NJ
07732

Telephone

+19082274915

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