Above the Hook

Above the Hook Above the Hook is a lifestyle brand rooted in Highlands and Sandy Hook, NJ.
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Above the Hook is more than apparel—it’s a creative movement born on the Hook and in Highlands. Our mission is to capture the raw spirit of the coast through timeless gear, film, and storytelling that embody adventure, resilience, and community. We celebrate the culture of life on the water, while building a brand that connects local roots to a global audience. From surf checks to sunsets, Above the Hook is where creativity and coastal living converge.

06/18/2026

There is no place…

like Highlands.

Not to be confused with “The” Highlands.

You can find the latest edition of our quarterly print around town now.

Bahrs Landing Restaurant
In the Garden-Highlands,NJ
Saltwater Bar and Kitchen
Highlands Café

06/18/2026

Two perspectives. One shoreline.

Lucas has called Monmouth County home his whole life. Landon is just finding his footing here. But standing on Plum Island with buckets in hand, they’re reading from the same page — this place is worth protecting.

That’s what Above the Hook and Making Waves Coalition are about. Not just the cleanup. The gathering. The moment a stranger becomes a neighbor because you both showed up for the same stretch of sand.

The coast has a way of doing that.

Highlands should add a Hollywood East sign?
06/17/2026

Highlands should add a Hollywood East sign?

06/17/2026

Our second floor lookout, “The Second”, has good bones for a conversation.

CJ from Hollywood East Films stopped by Above the Hook tonight and it was quite a convo.

We sat up top, talked about this stretch of coast, what makes it worth paying attention to, and why it keeps pulling people back. The kind of talk that goes longer than you planned and ends when the light changes.

Stay tuned for the episode!

06/15/2026

Captured during the beach cleanup hosted by Making Waves Coalition

We asked the community what the ocean means to them.

Very fitting for the captain of Salty Dog WaterSports

06/15/2026

The ocean sustains life.

It has for as long as people have called this shoreline home and long before us humans arrived.

On World Ocean Day, we joined the Making Waves Foundation, the National Park Service at Sandy Hook, and Monmouth County Clean Communities to care for the bay side of Plum Island. A community picking up what the tide didn’t bring in.

Mary has been doing this quietly for years. Every walk, every shell hunt, every handful of sea glass collected for her art. There’s always a bag in her hand for what doesn’t belong. That ethic of stewardship, of taking something beautiful seriously, is part of what Above the Hook has always been rooted in.

Having the opportunity to partner with Making Waves Coalition is a dream come true. Their efforts in environmental stewardship to make real change through real connections is making waves here in Monmouth county.

From the beginning, community was the whole point. Not just documenting this place, but showing up for it.

To everyone who came out thank you for treating Sandy Hook like what it is: irreplaceable.

This place means so much to so many and this series will continue to highlight beautiful stories from an incredible world oceans day cleanup.

We can’t wait to see you at the next one.

06/14/2026

Last night on the Salty Dog, just outside the Seafarer.

The Azul band spilling out over the water, the Knicks game on inside their vintage boat that feels like Highlands living room, Festiva drifting past with a party onboard, jet skis and pontoon boats catching the last light beneath the Twin Lights. Proving Ground and Bahrs glowing across the bay.

The whole harbor alive at once.

This is Highlands doing what it does.

Pulling everyone in, finding room for all of it.

What a place.

06/13/2026

sunrise, sunset - nothing quite shines like nyc from the hill

Address

1 Woodland Street
Highlands, NJ
07732

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