The Firm Life

06/14/2026

The BIG3 basketball league, co-founded by Ice Cube, has agreed to go public through a merger with special purpose acquisition company Graf Global Corp. at a pre-money valuation of $290 million.

The deal will list under the ticker symbol TONT and is expected to close in the fourth quarter of 2026. Upon completion, 100% of the league’s existing equity will convert into common stock of the newly combined public entity. The move makes BIG3 the first traditional professional sports league in the United States to offer direct equity to everyday investors.

06/14/2026

06/14/2026

Laz Alonso, the Afro-Cuban actor, talks about his experiences in Hollywood. He says the "Latin" label is only a thing in the U.S. and shares how he had to navigate stereotypes and break through walls, even within the Latin community. He says people call themselves Cuban, Dominican, or Puerto Rican.. not "Latin." He recalls pretending to have a "Latin accent" just to get roles. It's all about the hustle in Hollywood.

👇🏾📺 Check the comments for the video 📺👇🏾

06/12/2026

Fans are waiting in line overnight for in person applications to “Streamer University”‼️👀😳

06/05/2026

There's a reason Wembanyama will never be associated with brands like Coca-Cola