09/08/2026
Mark your calendars. This Thursday, the Demons Behind Me flannel game is about to change. 🔥
Introducing “Resurgence 2.0”—our first Fall Flannel of 2026 and the start of a new chapter in DBM premium flannels.
You spoke. We listened. We’ve taken your feedback to heart and are committed to making this the best flannel you’ve ever purchased.
Here’s your first sneak peek. 👀💚
New season. New standard. Same meaning behind every stitch.
“Resurgence 2.0” drops THIS THURSDAY. Set your reminder.