Strauss America

Strauss America STRAUSS I Performance Workwear
Since 1948, STRAUSS has been more than just a workwear brand. It's a family legacy.

For over three generations, we've been crafting gear that's built to perform, built to last, and built for real life.

Different field. Same work ethic. Our world runs on real work, sure hands, and protection you can trust. So does theirs....
06/19/2026

Different field. Same work ethic. Our world runs on real work, sure hands, and protection you can trust. So does theirs. As the Official Sponsor of the Mexican National Team, we are proud to back the people who leave it all out there.

06/17/2026

Some work is better because you get to do it together.

At , wine is a family effort — built through shared days in the vineyard, hands-on care, and the simple pride of creating something side by side.

It’s not just about the bottle at the end. It’s about the people you build it with.

STRAUSS is proud to be the Official Workwear of Paso Robles Wine Country.

06/13/2026

There’s something special about a harvest that carries generations with it.

At in Paso Robles, Janell Dusi brings her family’s farming legacy into every season as a 4th-generation farmer and winemaker. Rooted in the vineyard, shaped by tradition, and carried forward by hand, this is the kind of work that means more because of where it comes from.

This is more than wine. It’s family work.

STRAUSS is proud to be the Official Workwear of Paso Robles Wine Country.

05/18/2026

Big moments are built on real work.

Proud to support the people who put in the work, on the field and beyond, as the Official Workwear Partner of MLB.

This weekend, we’re raising a glass to the growers, makers, and families whose work makes Paso Robles Wine Country so sp...
05/15/2026

This weekend, we’re raising a glass to the growers, makers, and families whose work makes Paso Robles Wine Country so special.
STRAUSS is proud to be the Official Workwear Partner of Paso Robles Wine Country, supporting the people behind the craft.
Visit us at the Grand Tasting: May 16, Paso Robles Event Center

05/14/2026

Legacy isn’t built in a season.

In Paso Robles, it’s grown row by row, year by year, by families who put care into every detail. That same spirit is at the heart of STRAUSS: workwear made for people who build for the next generation.

STRAUSS is proud to partner with Paso Wine Fest 2026, happening May 14–17 in Paso Robles, CA. Visit our booth during the festival to meet the team and see the workwear built for the people who keep things growing.

GIVEAWAY: Win 2x CMA Fest 4-Day Stadium Passes and our new Doonan Boots for you and a friend. Not the Grand Prize winner...
05/13/2026

GIVEAWAY: Win 2x CMA Fest 4-Day Stadium Passes and our new Doonan Boots for you and a friend. Not the Grand Prize winner? We’re also giving away a pair of Doonans to THREE lucky runners-up! 🥾

Whether you’re crushing it on the clock or two-stepping in the dirt, we want to see it.

How to enter:
Follow us
Post a photo or short video showing how you "tune into work" with Country music, whether you are on your way to work, winding down, or on the job.
Tag us in the caption of your post.

Entries close May 24th. Winners will be notified on May 25th.
Check out the event terms & conditions here: https://us.strauss.com/pages/cma-sweepstake-terms-conditions

Let's see that Strauss style in action!

Special congrats to our CEO Henning Strauss!Last weekend Henning delivered Pepperdine University's 2026 commencement add...
05/05/2026

Special congrats to our CEO Henning Strauss!

Last weekend Henning delivered Pepperdine University's 2026 commencement address and received an honorary doctorate in business administration as this year's Distinguished Alumnus.

With Henning at the helm, STRAUSS has grown from a small family-owned company into a workwear giant that supports tradespeople across Europe, the US, and around the world.

Same mission, different decade: durable gear for people who get things done. From early trade fairs to today’s expos, ou...
04/30/2026

Same mission, different decade: durable gear for people who get things done. From early trade fairs to today’s expos, our favorite part hasn’t changed: meeting you in real life.

Meeting customers, listening, learning, improving workwear since 1948 is how our family business grew into a workwear expert.

Real people, real conversations, real workwear.

Visibility matters. Safety starts with being seen.This week and every week, we stand with the crews who keep work zones ...
04/26/2026

Visibility matters. Safety starts with being seen.
This week and every week, we stand with the crews who keep work zones moving.

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1320 Main Street
Los Angeles, CA
90291

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