09/10/2026
The number that started it all: 8,000🤯
When Kiki first launched her brand sourmilk, she went straight into bulk production with 8,000 units. It got the product onto store shelves, but it also came with major upfront inventory, high MOQs, and pressure to predict demand.
We don’t know about yogurt... but for custom apparel, there’s a more flexible approach.
Fashion-on-demand lets clothing brand owners launch and test products in smaller quantities, then use bulk production when the demand or opportunity calls for it. It doesn’t have to be POD vs. bulk. Your production strategy can include both.
Start with the idea. Learn what sells. Scale from there.
That’s what testing demand looks like.
That’s why brands like Kiki’s use Tapstitch — no big inventory bets, just smarter growth. 📈