Urban Filly

Urban Filly UFA is a boutique specializing in Western-inspired gaucho pants for women with real curves. But where to start? So this was the beginning of my journey.

My Journey

Although I have always worked in the corporate world, a part of me yearned to have a business of my own. Since I have been sewing since I was 16 and earned a degree in Clothing Design, it just seemed natural that I would gravitate towards designing and manufacturing a line of ready-to-wear garments of my own. The impetus to embarking on this journey, however, was more about sheer frust

ration--the inability to find the kind of styles that I wanted to wear. After fruitless hours of browsing online, I decided that it was time to unleash my creative side and develop clothing that reflected my own personal style and standards. I pulled out my old boxes of Butterick, Vogue, and Simplicity patterns and began searching for that spark of inspiration. In my mind, there hasn’t been a significant trend in women’s pants for some time- unless it’s in the area of skinny jeans and yoga pants. Yes, they are comfortable, but they simply aren’t right for every occasion and neither are jeans. As I thumbed through the boxes of patterns, I came across some much beloved Ralph Lauren designs and pondered whether it was time for a return to romantic, feminine styles of the past. I stopped searching when I got to the pattern with the image below, which I found intriguing. I contemplated whether the design elements of this simple asymmetrical skirt could be recast into a pair of trendy gaucho pants. While gaucho pants never totally disappeared from the fashion scene, many of the styles you find online today have minimal construction and style. Yes, they look great on slender Size 2 models with near perfect figures, but few of those styles would look good on me--or on most of the women I know. I hope you will continue to follow me through future newsletters and that you will find them enlightening and enjoyable. In my upcoming newsletter, I will cover the different silhouettes Urban Filly offers and speak to how and why they can help you look your best. Regards,
Connie

Stepping into fall style with rich tones and effortless elegance. 🤎This look pairs our rich brown Val- Verde gaucho pant...
08/13/2026

Stepping into fall style with rich tones and effortless elegance. 🤎

This look pairs our rich brown Val- Verde gaucho pants with a bold animal print top and tall lace-up boots—capturing that perfect balance of structure, comfort, and bold confidence.

Ready to make your wardrobe tell a story this season?

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Three ways to style one statement piece.Our black Val Verde gaucho pants prove that versatility never goes out of style....
08/03/2026

Three ways to style one statement piece.

Our black Val Verde gaucho pants prove that versatility never goes out of style. Whether you’re drawn to polished equestrian vibes, edgy city chic, or effortless everyday comfort, this wardrobe staple transitions seamlessly with you.

🤎 Which look is your favorite?

1️⃣ Equestrian Chic
2️⃣ Modern Edge
3️⃣ Casual Everyday

Tell us your pick in the comments! 👇

EquestrianStyle

Honoring Heritage, Embracing Now. 🤎At Urban Filly, we believe Western fashion should feel authentic, comfortable, and em...
07/24/2026

Honoring Heritage, Embracing Now. 🤎

At Urban Filly, we believe Western fashion should feel authentic, comfortable, and empowered. Cowboy Core isn’t just a passing trend—it’s a celebration of diverse ranching cultures, self-reliance, and timeless craftsmanship reinterpreted for modern life.

In this month’s newsletter, we’re diving into:

• The Modern Cowboy Core Aesthetic: What defines this city-ready trend and why it’s built on balance, diversity, and connection.
• The Foundations of the Look: How to layer signature Western pieces—from mid-calf boots and bolo ties to statement belts and fringe.
• The Urban Filly Connection: How our signature gaucho pants bring authentic pampa horsemen heritage into a fluid, flattering silhouette for every woman.

Swipe through the carousel for a preview, and click the link in our bio to read the full July Newsletter!

Celebrating 250 Years of Freedom! 🇺🇸✨Today, we honor a monumental milestone in American history—250 years of independenc...
07/04/2026

Celebrating 250 Years of Freedom! 🇺🇸✨

Today, we honor a monumental milestone in American history—250 years of independence, heritage, and the enduring spirit of freedom.

We wish you a beautiful and memorable 4th of July spent celebrating with family, friends, and loved ones. May your holiday be filled with joy, pride, and reflection on the journey that shapes us.

Happy Independence Day from all of us at Urban Filly! 🥂

The beauty is in the details. From the front drape to the rear view, every angle of the Sedona in Tan is crafted to impr...
06/29/2026

The beauty is in the details.

From the front drape to the rear view, every angle of the Sedona in Tan is crafted to impress. This princess-styled silhouette combines comfort with elevated Western design.

It features a tailored yoke sitting just below the natural waist, an elegant offset front drape, and signature decorative western star buttons. It is an effortless piece designed to make you feel both empowered and comfortable all day long.

Add a classic to your wardrobe. Tap the link in our bio to shop. 👇

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Two ways to wear classic Western sophistication. There is a distinct confidence that comes with finding pieces that spea...
06/12/2026

Two ways to wear classic Western sophistication.

There is a distinct confidence that comes with finding pieces that speak to your personal style. Our signature gaucho silhouettes effortlessly bridges the gap between rugged heritage and refined style, proving that true elegance lies in the details.

Discover your next favorite look. Explore the full collection on our website now. 🤎

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06/04/2026

Chasing the golden hour in the Uvalde Gaucho.

There is a distinct confidence that comes with finding pieces that speak to your personal style without shouting.

Our Uvalde Gaucho blends a sharp, sophisticated silhouette with the effortless comfort your busy days demand. It’s refined, it’s versatile, and it’s crafted to make you feel completely empowered from morning to night.

Elevate your everyday uniform. Tap the link in our bio to shop.

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In Remembrance and Honor 🤍Today, we pause to remember and honor the brave men and women who gave everything in service t...
05/25/2026

In Remembrance and Honor 🤍

Today, we pause to remember and honor the brave men and women who gave everything in service to our country. Their courage, sacrifice, and dedication will never be forgotten.

Effortless elegance with a modern edge. 🩶The Grey Uvalde Gaucho brings a sophisticated, clean silhouette that fluidly mo...
05/22/2026

Effortless elegance with a modern edge. 🩶

The Grey Uvalde Gaucho brings a sophisticated, clean silhouette that fluidly moves with you. Styled here with a sleek black top, a structured cropped cardigan with faux-fur trim, and a statement pendant—it’s a masterclass in contemporary style.

Designed for the accomplished woman who balances her busy schedule with grace, and chooses pieces that make her feel both comfortable and completely empowered.

Shop the collection.

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Address

Magnolia
Magnolia, TX

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