09/10/2026
Parlay was founded on long form content. From the beginning, we have believed brands and creators need content they own.
Blogs build SEO, authority, community, and a searchable home for your expertise, recommendations, and products.
Social content moves fast. Long form content keeps working.
The data still supports it. 93% of marketers say blogging is important or very important to their strategy, and 50% say blogging delivered higher ROI than the year before.
A blog is not filler content. It is a business asset that continues building traffic, visibility, and value long after it is published.
The format has evolved, but the strategy has not. Substack is simply a newer version of the same long form behavior, and we are here for it.
People still want depth, expertise, and community. AI platforms are also pulling from websites and published content, which makes owned long form content even more important. We were founded on it, and we still believe in it.
All in, by design.
Parlay Collective.