Althea's Fine Lingerie

Althea's Fine Lingerie Expect colorful, trending designs in lingerie. Exclusive collections that you’ll only find here. Althea's Fine Lingerie - You are a shape not a size! That's me!!

I have always been a curvy girl. I started sewing my own clothes in 1972, while in 7th grade, because I already had a figure that didn't quite fit the shape of the clothes sold in the stores. I developed a love for luxurious fabrics and fine tailoring details. While in college at Marquette University, I chose to take several courses from the Theater Department in Costume making. These courses taug

ht me how to precisely fit and alter all types of clothing. I also learned how to create, change, and fit and flatter all kinds of figure types for the stage. These skills easily transfer to dressing modern women for special events as well as helping them look their best in their everyday wardrobe. For the past 20 years I have done alterations and tailoring full time. Many clients have been with me since the beginning. Every woman who needs to wear a special event dress knows she has to usually start with a new bra! It is always a challenge, unless you have a trusted knowledgeable ally. I've been advising and referring ladies all over town to get specific bras for their figure, and their particular dress, from various stores. My clients have to wear the right bra before I can do her alterations in order to deliver the best fit. My bra referrals are typically for bras that are better fitting and more supportive than what the client is normally used to wearing. After wearing their dress to the big event, clients have excitedly shared photos with me, and described how great they felt and looked in their new bra and custom altered dress. Then they ask if I can help them look like that in their everyday lives. My answer is, "of course, I can! Let's find you some new bras that fit your life and the clothes you want to wear!"

Finally, I decided that I could help inspire more women with confidence and pride in their looks everyday of their life if I became their bra source. You are a shape, not a size. Complementary professional fitting available. Appointments not required, unless outside of regular business hours. http://altheasfinelingerie.com

06/24/2026

A woman in her 30s came into my shop recently who had been wearing bras from a certain very pink store since high school.

And somewhere along the way, she started living in sports bras.

Not because she was training for anything.

Because her regular bras were uncomfortable.

Too much padding. Too much going on. Sparkly straps. Spilling out. And by the end of a long day, her breasts actually hurt.

Ladies.

Your bra is not supposed to hurt you.

You are also not supposed to spend your day negotiating with it, pulling it back into place, or counting the minutes until you can take it off.

She told me what was happening.

I put her in the right size on the first try.

She did not want to take the bra off.

That is what a properly fitted bra can feel like.

Supportive. Comfortable. Secure. Everything where it belongs. No spilling out. No adjusting. No dramatic removal the second you walk through the door.

And then she did something rather decisive.

She closed a certain pink credit card.
# shoplocalmke
I would say that fitting went rather well.

The detail here is everything. Scroll through each picture to get an idea. I have so many designs with this level of de...
06/20/2026

The detail here is everything. Scroll through each picture to get an idea. I have so many designs with this level of detail.
BEST SEEN IN PERSON!

Contemporary design with a pinch of throwback. I was just drawn to this!
06/20/2026

Contemporary design with a pinch of throwback. I was just drawn to this!

06/18/2026

Two friends drove from Oshkosh to see me last Saturday. That's 90 miles each way. Nearly 200 miles round trip.

They came for everyday bras.

The ones that have to behave under your clothes, stay where they belong, and not make you think about them every 10 minutes.

They were prepared to spend a couple of hours getting fitted.

It took me about 20 minutes to fit them both.

They were shocked.

I wasn’t. After 11 years, I know what works—and it shouldn’t take all day.

So yes, two friends drove 90 miles to come see me for everyday bras.

If you live a little closer than Oshkosh, I would take that as a sign.

I have no idea what they did with the rest of their day in Milwaukee, but I hope it involved lunch, a cocktail, and absolutely no bra adjusting.

06/17/2026

You need the right bra for your body now. Not what was right 2 years ago. Our bodies change for all kinds of reasons. Come see me. No appointment or measuring tape necessary.




06/14/2026
Only the best fabrics and lace. Soft. Comfortable.XS -5X
06/13/2026

Only the best fabrics and lace. Soft. Comfortable.
XS -5X

All can say about this one is "Get ready, because it's gorgeous!"
06/12/2026

All can say about this one is "Get ready, because it's gorgeous!"

06/11/2026

Why don’t I sell lingerie online?

I get asked this all the time.

Because a size chart can give you a number. It cannot tell you how a bra is going to sit on your body, how the cup is shaped, how the band feels, or whether that “correct size” is actually going to feel good once it’s on.

Different brands fit differently. Different styles fit differently. And honestly? The same size can feel completely different from one bra to the next.

That is why so many women order bras and lingerie online, wait for the package, try everything on, and end up disappointed.

It doesn’t fit.
It isn’t comfortable.
It doesn’t feel flattering.
And now it has to be returned.

Get it right the first time.

No measuring tape. No guessing. No return pile.

Just come in, try a few things, and let me help you find what actually works.

Va-va-va-voom!
06/10/2026

Va-va-va-voom!

Address

Milwaukee, WI

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 10am - 4pm

Telephone

+14149352800

Website

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