01/16/2025
Hello Friends,
This post is long overdue, and for that, I apologize. The truth is, I wasn’t ready to face the reality of everything that happened. But here I am, sharing my story because I believe in accountability, transparency, and the power of moving forward.
Simply put, 2024 was not my year.
We started strong with the Detroit Lions almost making it to the Super Bowl. Those weeks were the highlight of the year—we had so much fun creating Lions gear, and sales were at an all-time high. February brought another surge of excitement with the Swifties, but soon after, things took an unexpected turn.
Our landlord passed away, and we were faced with the reality that we might lose our storefront. March and April were filled with uncertainty, and celebrating our first anniversary while knowing closure could be imminent felt bittersweet.
In May, my personal life took a devastating turn, and I wasn’t sure how I was going to move forward. At the same time, it looked like there was a chance we could save the store, and I was more determined than ever to make it work.
A trip I’d planned to celebrate a dear friend’s 40th birthday couldn’t have come at a better time. While I tried to process everything on the beach, Gianna, my mom, and an incredible support system transformed Amelia Mae Boutique into my dream store. Every detail was filled with love and care, and I was overwhelmed with gratitude. But just a week later, I learned we’d have to leave our space after all.
Losing the storefront felt like losing the heart of my business. Being mostly a one-woman show, it became incredibly difficult to keep up. I tried to balance farmers’ markets, festivals, and pop-ups, but with my personal life falling apart, I struggled to stay on top of it all, even with the unwavering support of my village.
What I’ve missed most is the sense of community—seeing people in our town wear our designs, the conversations, and the connections we built. Amelia Mae was more than a store; it was a place where friendships grew and stories were shared.
For a while, I believed my business was to blame for everything I’d lost. But after a lot of reflection, I realized it wasn’t the cause—it was my sanctuary. I just needed time to heal and find my way back.
Looking back at pictures and videos from this time last year, I feel inspired. The grit, determination, and resilience that define the Lions as a team and Detroit as a city also define Amelia Mae—and me. We’re stronger than ever and ready to kick off our best season yet.
There’s no better place to start than with Detroit Lions shirts because I believe this is their year—just like it’s going to be ours.
Thank you for your love, patience, and support. Stay tuned—great things are coming.
As Always LFG LIONS
With love,
Ashley
Amelia Mae Boutique
Amelia Mae: Unique vintage & upcycled fashion. Shop our curated local brands, support small businesses, & choose sustainability.