Strange Froot

Strange Froot The Strange Froot Brand represents the germination of the seeds of those ‘strange fruits’ of the past

Strange Froot USA is a lifestyle brand established in 2020. The inspiration for the brand comes from a poem by New York City's Abel Meeropol, a then schoolteacher and social activist. Meeropol was inspired to write the poem called “Strange Fruit” as a reaction to a photo of a lynching that occurred in the 1930’s. The Strange Froot Brand represents the germination of the seeds of those ‘strange fru

its’ of the past. The aim of the brand is to be the platform that showcases artists and creatives that contribute to popular culture. Each capsule released is a collaboration and will highlight upcoming creatives on the rise. The team behind Strange Froot has over 30 years of experience in the fashion industry working with over 15 brands.

09/17/2021

Art invokes emotion. While there are going to be many people who disagree with your art and some who are down right offended, there will be others that are touched in a positive way. The main point is to never stop creating and expressing yourself.

08/24/2021
WoRthy74 is an artist raised in the Lower East Side section of New York City. His artwork is based on his major influenc...
12/14/2020

WoRthy74 is an artist raised in the Lower East Side section of New York City. His artwork is based on his major influences as a young man growing up in NYC in the 80’s and 90’s; most notably: graffiti, hip-hop, comic books, cartoons and fine arts, particularly surrealism. The central theme of his work is related to the characters and the stories he has created for them; usually in an urban landscape, but often in the surreal world of clouds and buildings. The vast majority of what he creates is a stream of consciousness, an amalgamation of text, stories he's read, social observations, his characters and his unique sense of humor. WoRthy74 is the the founder and curator of "The Worthy Collective," a conglomerate of highly talented and immensely skilled artists. Most recently, he teamed up with Strange Froot USA to produce the artwork for the 'Logo Series' capsule. Check out more of his original works at www.TheWorthyCollection.com.

Triple threat glow in the dark hoodie
12/12/2020

Triple threat glow in the dark hoodie

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New York, NY

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