Estella

Estella Organic, handcrafted baby gifts since 2002
With love from NYC πŸš•πŸŽπŸŒ­πŸ₯¨
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05/09/2026

The things only NYC parents understand. πŸ—½
Sirens are background noise. A whisper wakes them up. The bodega guy knows their name. Every dog gets pointed at β€” every single one.
If you're raising one, you already know.

The gift she'll still have when they're 10.Handknit in organic cotton. Embroidered with the city she's raising them in. ...
04/30/2026

The gift she'll still have when they're 10.
Handknit in organic cotton. Embroidered with the city she's raising them in. Ships in a gift box β€” no wrapping required.
Nine days until Mother's Day. NYC Embroidered Gift Set β†’ link in bio. πŸ—½

04/27/2026

NYC parents have spoken β€” and the names just shifted.

Mia and Noah now lead a city that's been quietly rewriting its naming traditions for years. The rest of the list might surprise you.

Save this if you're in your baby name era :white_heart:

Data: NYC Department of Health (most recent available).

Hashtags for first comment:

NYC moms are notoriously hard to shop for.They have opinions. They have taste. They have a very specific vision for what...
04/23/2026

NYC moms are notoriously hard to shop for.

They have opinions. They have taste. They have a very specific vision for what their baby's first year looks like β€” and a generic gift card is not it.

This is a guide for the people who love them.

Four NYC moms. Four very different personalities. One place to shop.

Mother's Day is May 10th. You have time. Use it well.

04/22/2026

Some things are worth making slowly. 🌱

Every Estella piece starts with a choice β€” the right material, the right hands, the right intention. Certified organic cotton. Artisan-crafted. Designed to be touched, loved, and kept.

We've been making gifts for new families since 2002. Not because it's easy. Because we believe what touches a baby should be made with care.

Happy Earth Day. 🌍

Finding a pediatrician in New York City before baby arrives is one of those things nobody warns you about. There are wai...
04/21/2026

Finding a pediatrician in New York City before baby arrives is one of those things nobody warns you about. There are waitlists. There are neighborhoods. There are practices that take your insurance and ones that absolutely don't.
We put together the practices NYC parents keep recommending β€” from the Upper East Side to the West Village to Tribeca. Save this one. You'll want it.
And drop your pediatrician in the comments β€” the more names, the better this list gets. πŸ—½

04/18/2026

You only get one first spring with them.⁠
⁠
Slow down. Put the phone down. Look up.⁠
⁠
Tag a new mom who needs to hear this.

New Yorkers don't do generic baby gifts. They do this one.One basket. 12 pieces. A full first year of wearing, playing, ...
04/15/2026

New Yorkers don't do generic baby gifts. They do this one.

One basket. 12 pieces. A full first year of wearing, playing,
and growing up in the most New York way possible.

Three organic bodysuits β€” one for each stage of the first year.
Frank, the hand-knit NYC doll who goes everywhere.
Four rattles, a swaddle, a bib, a board book.
And the handmade scalloped rattan basket that lives in the
nursery long after everything else is outgrown.

You don't have to live in New York to love it.
You just have to know someone who does.

β†’ Link in bio.

We all say things we heard growing up.Some of them, science now sees differently. 🀍Swipe for 8 phrases β€” and the small s...
04/14/2026

We all say things we heard growing up.
Some of them, science now sees differently. 🀍
Swipe for 8 phrases β€” and the small shifts that change everything.
Save this for the hard moments. Share it with a parent you love.

04/10/2026

The original best friend relationship. 🀍
Happy National Siblings Day to every big brother, big sister, and the tiny ones who have no idea yet how lucky they are.
Tag your siblings below β€” or the person who's basically a sibling to your kids. ↓

You don't have to leave New York for a great day out.⁠You just have to actually leave the apartment.⁠Here's a full NYC b...
04/08/2026

You don't have to leave New York for a great day out.⁠
You just have to actually leave the apartment.⁠
Here's a full NYC baby staycation β€” five boroughs, one day, zero checked luggage.⁠ Stroller-friendly. Nursing-friendly. Nap-schedule approved.⁠
Save this for the next time someone asks what you're doing this weekend.⁠
πŸ“€ Tag an NYC parent who needs this itinerary.⁠
πŸ“ Central Park Β· Brooklyn Bridge Park Β· DUMBO Β· The High Line Β· Staten Island Ferry

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