Estella

Estella Organic, handcrafted baby gifts since 2002
With love from NYC 🚕🍎🌭🥨
Tag to be featured!

Join 55K+ happy parents ⬇️
Get 15% off ⬇️
https://linkin.bio/estella

06/06/2026

The moment it all changes. 🖤
No gift prepares you for this one.
📹

The city. The rattles. The onesie. All of it — made for the dad who can't wait to share every corner of New York with hi...
06/05/2026

The city. The rattles. The onesie. All of it — made for the dad who can't wait to share every corner of New York with his baby.
NYC-embroidered onesie. Taxi rattle. Apple rattle. Pretzel rattle. Organic cotton throughout. Handknit by artisans. Gift-boxed and ready.
Father's Day is June 21. Ships in 1–2 business days.
Link in bio → NYC Embroidered Gift Set

We waited 25 years for this.Turns out the whole city waited — including the babies who have absolutely no idea what a pi...
06/03/2026

We waited 25 years for this.
Turns out the whole city waited — including the babies who have absolutely no idea what a pick-and-roll is.
There is something about watching the Knicks in the Finals with a newborn on your chest that no one warned you about. The baby is just vibes. Pure, unbothered, zero-stakes vibes. And somehow that makes it better.
Save this for every NYC parent watching Game 1 tonight with a baby who thinks the crowd noise is just a very loud lullaby. 🏀

P.S. If that baby needs a gift as NYC as this moment — link in bio.

What your baby actually needs from their dad. (Hint: it's not the grand gestures.)We went to the research — Dr. Kyle Pru...
06/02/2026

What your baby actually needs from their dad. (Hint: it's not the grand gestures.)
We went to the research — Dr. Kyle Pruett at Yale, Dr. John Gottman, Zero to Three, Dr. Ed Tronick — and the answer keeps coming back to the same thing.
The floor time. The 7 AM showing up. The 15 minutes with a rattle and nowhere else to be.
Save this for the dad in your life who needs to hear it. 🗽

05/30/2026

Manhattan in May = paper runway, audience of two, full commitment. 🗽
NYC babies start early.
The NYC Print Bodysuit — taxis, hot dogs, pretzels, the whole city, hand-printed on organic cotton. Made in NYC since 2002.

Their first time outside doesn't feel like much. Until you realize it's New York.First stroller ride past the bodega cat...
05/29/2026

Their first time outside doesn't feel like much. Until you realize it's New York.
First stroller ride past the bodega cat. First time the F train rumbles under their feet. First time someone holds the door at the deli for a parent they don't know.
Every NYC kid starts the same way — small, in a stroller, taking in a city that's already taking them in.
P.S. The bodysuit they're wearing on their first walk matters more than we think. We've been making the ones that last — organic, handmade, since 2002.

He swore he didn't want a dog.Now the dog has a name, a routine, and a Christmas stocking.Now there's a baby too. And Fr...
05/28/2026

He swore he didn't want a dog.
Now the dog has a name, a routine, and a Christmas stocking.
Now there's a baby too. And Frank — knit, organic, soft enough to chew on — is the third member of a club he didn't know he was joining.
This Father's Day, skip the tie.
Give him the gift that says: I see you. I see the version of you who became a dog dad, then a girl dad, then the guy who keeps a lint roller in the diaper bag.
🖤 P.S. Frank ships in time for Father's Day. Link in bio.

The SSA just dropped 2025's baby name data — and New York is naming differently than the rest of the country.While Ameri...
05/27/2026

The SSA just dropped 2025's baby name data — and New York is naming differently than the rest of the country.
While America's fastest-rising names are loud and phonetic, the names we keep seeing across our NYC community are short, grounded, and full of story. The borough. The river. The herb in the cocktail. The grandmother.
Theodore. Sage. Hudson. Wren. August. Mira.
Swipe for the full read — and the slide you'll want to send to the friend who's been arguing about names for six months.
Source: Social Security Administration, 2025 baby name data, released May 2026.

05/26/2026

You know you survived your first NYC summer with a baby when…
The bodega AC is a personality trait. The pretzel cart guy waves. The stroller has its own sun shade rotation. And your baby has officially been on more rooftops than half your single friends.
Tag the NYC parent who's earned the badge. 🗽

05/23/2026

Dog parents who became baby parents understand.
You thought the dog was your first child. The dog thinks the baby is theirs.
Tag the dog who became baby's first sibling. 🐕
P.S. The knit pup in baby's hand is a love letter to that. Link in bio.

Address

New York, NY

Telephone

+16465375566

Website

Alerts

Be the first to know and let us send you an email when Estella posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Estella:

Shortcuts

Share

Category