The Oula Company

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The Oula Company

Small batch artisanal garments and accessories. Globally styled and sourced.

12/04/2026

In it. 💛 2026
Link in bio.

27/02/2026

Seattle is where OULA began. ✨

We’re proud to be a sponsor of Be Bold Now Seattle on March 4, 2026 at the National Nordic Museum in celebration of International Women’s Day.

This city shaped our early vision — our commitment to women, creativity, color, and community took root here. Supporting spaces where women gather to share courage, leadership, and impact feels deeply personal to us.

Here’s to bold voices.
Here’s to equity.
Here’s to the women building what’s next.

15/02/2026

Sunday in Love.
Soul. R&B. Classics.
Golden light energy.
OULA Radio.
🔗 in bio.

15/02/2026

🌺 OULA is rooted in joy.
OULA is rooted in culture.
OULA is rooted in the art of getting dressed and feeling extraordinary in your everyday life.

We are honored to be featured alongside friends in An Open Letter to Denver and Beyond: How to Support Black Innovators and Creatives.

Building The OULA Company has never been just about garments. It is about presence. It is about visibility. It is about crafting vibrant, modern silhouettes that allow our customers to take up space beautifully and unapologetically.

Every print. Every color story. Every raised collar and sweeping hemline is intentional, designed to move with you, to celebrate you, to live with you.

Thank you to Bailey Murrell Green and Act. Studio for capturing the spirit of OULA so stunningly, and to for amplifying this essential conversation.

Support Black innovators. Invest in Black founders. Wear Black-owned brands. Collaborate intentionally. Share boldly.

This is how culture evolves.

Article in bio.
📸

26/12/2025

A holiday playlist for gathering and lingering — joy, soul, tenderness, and a touch of glamour.
Music to hold the room and let the season unfold beautifully. ✨💕🎄OULA XMAS 2025 — now playing: https://open.spotify.com/playlist/5mMmuxCuJFgqlgOgmC1XP5?si=XLt0QGVHSdid6rPucfWCtA&pi=XY3wwtu4TxWky

15/12/2025

A little holiday surprise is waiting for you ✨💕✨Visit the site and let the magic unfold.

29/11/2025

This chic outfit is 50% off. And so is everything else on the site! ✨💃🏾 smallbusinesssaturday

27/11/2025

Hey everyone — I know it’s been awhile. ❤️ Happy Thanksgiving. 🧡 Life took me on a healing journey this past year, and I had to slow all the way down. Two knee replacements in one year… what a journey. I share the dramatic tale below. I’m so thankful for your patience and grace while I focused on my health. 🙏🏾🙏🏾🙏🏾

Here’s what the past year really looked like behind the scenes: The post-surgery pain, the intense PT, and the work of literally learning how to use your knees again — it’s been a lot. There’s a strange mix of gratitude and grief when you’re (relatively) young and need new joints. I kept asking myself, How did I get here?

As a former long-distance runner, getting hit with early-onset arthritis felt cruel. Genetics, wear and tear, and some plain bad luck all collided at once. The emotional journey has been just as intense as the physical one.

I lived with bone-on-bone arthritis for nearly a decade, trying to put off surgery, working through pain that became its own full-time job. Not being able to work at full capacity has been one of the hardest parts. And leaning all the way into self-care? Also a challenge.

I knew it was bad, but I thought I could muscle through it — like I do with almost everything else in my life. Crazy. A few years ago, a friend saw me limping and asked what was going on. I shrugged and said, “Really? My knees just hurt.” She stared at me like I had two heads. She was horrified for me — and honestly, she was right. I knew how bad it was, but I kept trying to manage it with hot yoga and acupuncture, injections, draining the fluid off when needed, and convincing myself I could push through. OULA does mean “will and resilience,” but I definitely took it too far. But through all of it, I am deeply grateful — especially to my surgeon and physical therapist at UCHealth. I can finally imagine a day when my mind isn’t consumed with managing pain. Recovery is long. Each knee takes a full year. Maybe I’ll run again next year — who knows?

Sometimes strength isn’t pushing through—often the bravest thing you can do is admit you’re hurting and allow yourself to be cared for. Be gentle with yourselves friends.💋 Erika

01/10/2025

OULA’s raised collar is history reimagined as jewelry 💎 Read the full Substack article + listen to Giving Chic: The Collar Edit on Spotify.
👉🏾 Follow us on Substack
👉🏾 Follow us on Spotify
(Links in bio)

25/09/2025

✨ The OULA Life begins ✨ Our very first Substack post is live — and it starts with music. 🎶 I’ve curated a playlist to set the tone for The OULA Life: stories, style, art, and rituals for living beautifully in balance.

Tap the link in bio to join us on Substack and press play on the soundtrack to this next chapter.

🍂 Equinox in Motion: Music for Twilight to Deep Night 🍂

The fall equinox is a moment of balance — equal parts light and dark, warmth and coolness, fire and shadow. This playlist is my soundtrack for the season’s shift: ten songs that shimmer like twilight, smolder like midnight, and burn down to embers by dawn. It’s music for living beautifully in the in-between.

🎶 Listen here: https://open.spotify.com/playlist/308jdmgsiecvUT9UmdzAwp?si=kPYnPfrXS2qSrIPyHqJxOA&pt=80aa5a3139650abe3d96eb66ad2dd68d&pi=2SFe_sp6Qk6dR

If you already receive OULA emails, you’re in — you’re subscribed! 💌 Now you can also join the conversation directly on Substack.

👉🏾 Link in bio

Thank you for being part of The OULA Company story. I can’t wait to share this next chapter with you.

With gratitude,
Erika Dalya Massaquoi
Founder & Designer, The OULA Company

01/09/2025

From sunsets on the water to city escapes, from bold blues to Bahamas getaways — this summer was all about joy, color, and connection. Whether oceanside, starboard side, or in the barn with my favorite horse, I carried OULA with me everywhere. 🌊🐎

Thank you for being part of The OULA Company story. xo, Erika 💛

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http://www.theoulacompany.com/

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