dug (down under gear)

05/11/2026

What a weekend! Please take note of our soft opening hours while we perfect our flow and build our new team.

02/08/2026

Last night was one of those full-circle moments.

A lifelong homie brought us out to The Dome with VIP love for J. Brown and October London, and they put on a real R&B show. J. Brown held the crowd down off pure talent and presence, and October London—“baby Marvin Gaye”—reminded everyone that real music still moves the soul.

The backstage love meant a lot… especially knowing Only at Renee’s is opening right around the corner and the whole area is buzzing with energy.

But honestly, the whole time I was watching that stage, I kept thinking about my daughter, Stonii. I’m sure it’s only a matter of time before I’m watching her headline her own show—right here and on stages around the world.

11/03/2025

11/03/2025

“I can count on one hand how many times I’ve touched a mic — but for my baby girl, I’ll step out of any comfort zone. This My Girl moment hit deep.”

One song. One moment. A memory for life!

01/30/2016

Timeless... The dug lifestyle and its iconic digger man logo continues to pop up. Nothing but Love from every direction. Keep digging deep with us!

02/09/2015

Love that I started my boys diggin' deep early! They r bigger than me now n still diggin' deep!

01/28/2015

Big shout out to my homie and biz partner Fred Mcrae for doing big things in 2015! And bringing the digger man with him! Keep diggin' deep!

12/23/2014

We wish all of our supporters a happy holiday season and an amazing new year to come. Like us, may you realize your dreams in 2015 and never give up. KEEP DIGGIN' DEEPER!

11/20/2014

We applaud these 10 year old kids for producing and airing their own show on ourkidsnews.com. Help us show some love for kids doing positive things in their community. Check out their clip OKN NAUC W11T4: http://youtu.be/vQCAmzMi2i0

NAUC on OKN

06/25/2014

The countless inquiries about our collection let's us know we are truly on to something special! We remain in the trenches trying to bring dug to life thru an amazing lifestyle collection. Until then, we dig deep daily for ourselves, and causes bigger than ourselves while encouraging others to do the same!