Visit our Soho, NYC store at 183 Lafayette Street, New York, NY 10013 Mara Hoffman founded her eponymous label in the year 2000, directly after graduating from Parsons School of Design in New York City. Privately owned since then, the lifestyle brand encompasses Women’s Ready to Wear, Swimwear, Childrenswear, and Bridal. Historically known for her signature prints and silhouettes, Hoffman’s compas
s today points toward simpler, textural pieces that accentuate the human form, highlighting powerful feminine aesthetics. Hoffman, both the company’s President and Creative Director, is a true, living embodiment of her designs, taking inspiration from her own travels around the world as well as the beauty in everyday experiences. Headquartered in New York City with her close-knit team, Hoffman strongly believes in mindful and conscious practices, which are at the crux of the company’s ethos.
