Merch Cat

Empowering Musicians To Maximize Their Merchandise Business Through Technology, Resources & Intel.

06/01/2026

Meet the speakers joining us for The Modern Artist Merch Strategy during New York Music Month! ➡️

🎤 Vanessa Ferrer – Founder & CEO of Merch Cat. A former artist manager, Vanessa has spent more than a decade helping artists build sustainable careers through live music, merchandise, and fan engagement.

🎤 Crystal Gans – Founder of Mind Our Music and manager of Raynes, specializing in artist development, branding, audience growth, and meaningful fan connections.

🎤 Jennifer Sullivan – CMO & President, North America at KiTbetter and a longtime music marketing executive focused on fandom, fan engagement, physical products, and innovative artist-to-fan experiences.

Together, they’ll explore how artists can strengthen fan relationships, create more effective merch experiences, and build sustainable revenue streams across live shows, online channels, and fan communities.

📍 Drom NYC
📅 June 10, 2026
⏰ 4:00 PM – 7:00 PM
🎟️ Free
🔗 Link in bio

Hope to see you there!

05/26/2026

Excited to be part of NY Music Month once again with our workshop, The Modern Artist Merch Strategy, presented in partnership with the NYC Mayor’s Office of Media and Entertainment

Join Merch Cat Founder alongside of Mind Our Music/ and of .better for an interactive conversation exploring:

🎨 Branding and artist identity
🤝 Building deeper fan connections
🎤 Live show merch strategy
💻 Online merch opportunities
📈 The evolving role merch plays in today’s artist business

We’ll also wrap the evening with a networking mixer for artists and industry professionals to connect and continue the conversation.

NYC friends! We’d love to see you there! ⚡️

RSVP at the link in bio.

LiveMusic

05/18/2026

Kicked off Music Biz last week with the panel Artists Who Build Brands Build Fans alongside of .better, and and from the team.

Key themes throughout the conversation were authenticity, values, and building real connection with fans by being open and intentional about who you are as an artist.

Here, our Founder answers an audience question about where to start if you’re still figuring out your brand.

Working with a graphic designer can actually help clarify your brand beyond just visuals. A good designer will guide you through questions around your values, inspirations, personality, and the overall feeling you want to put into the world. That process often helps artists better understand the core elements they want their brand to communicate both visually and emotionally.

Thanks again and !

🎥

04/30/2026

Still tracking merch manually in a spreadsheet? 🤔

There’s a better way.

Merch Cat helps you:

📦 Track inventory in real time

📊 See what’s selling - and what’s not

🧾 Handle venue settlements without chaos

All from your iPhone or iPad 📱

First show is on us - use code MC2026 🚀

🔗 Link in bio or MerchCat.Com

04/21/2026

The Band of Horses merch table last week was one of the best we’ve seen lately.

👀 Spotted at the show and had to share:

☑️ On brand
☑️ Variety of items and price points
☑️ Wearable logo staples (an easy yes for fans)
☑️ Clean, organized display

If you’re planning merch for tour, this is a solid checklist ☑️

Great example of a strong merch strategy in action👏

02/17/2026

Austin, we’re coming back!! 🙌🎸

SXSW is almost here, and we’re excited to have our founder returning as a mentor for the third year in a row.

After sharing a preview of what’s next at Merch Cat, including our upcoming Luminate integration, this year feels especially meaningful.

If you’re a manager, artist, or industry partner heading to Austin and want to talk tour season, merch, or reporting, let’s connect.

Drop a 🎤 or DM us to set up time. See you at SXSW 🤘

02/05/2026

We’ve been sitting on this for a minute… and it feels good to finally share fresh off Grammy Week!

📈 The Merch Cat team spent a good part of 2025 working with Luminate operations to build the capability to report live show physical music sales so those sales can count toward official music industry charts - primarily Billboard

💪 It’s not something every artist needs — but for artists who choose to report, it matters.

🗓️ Our Luminate reporting workflow is complete, approved by Luminate operations, and queued up for final onboarding, with availability expected in Q2 2026.

🎤 We’re looking forward to giving artists and their teams another option for live show physical music reporting — built directly into their live show merch workflow.

🔗 Link in bio to get notified when it goes live. More soon.

01/15/2026

Touring in 2026? Start merch-ready.

Onboarding in Merch Cat takes just 3 steps:
Enter your inventory, import shows from Bandsintown, log in to Square — and you’re live.

🎁 7 days on us with code MC2026

12/11/2025

This week, we had the privilege of visiting Daniel’s Music Foundation in East Harlem — a truly special place providing free inclusive music programs for individuals with disabilities. 🎶💙

DMF was founded after Daniel, then 12, suffered a ruptured brain aneurysm and fell into a coma. Music became a key part of his healing and recovery, inspiring his family to create a community where everyone can experience the power of music.

Beyond touring their vibrant, accessible facility, we spent time brainstorming how merch can help amplify their mission, build awareness, and strengthen community pride around the incredible work they do every day.

We’re grateful for the introduction to this amazing organization through The Recording Academy’s NY Chapter and the Danny Awards, and even more grateful for the opportunity to support a mission so rooted in impact, inclusion, and the joy of music.

Learn more:

12/08/2025

Our founder breaks down three mistakes that we often see artists make when it comes to merch:

❌ Not thinking about who their fans are

Age, gender, style & vibe = better product decisions and stronger sales.

❌ Not staying on brand

Fans connect to the artist’s brand, merch included. When merch is off brand, the authentic messaging and vibe can be lost and it just feels different. That can negatively impact sales.

❌ Not being thoughtful or strategic
Merch shouldn’t be a last-minute scramble — it’s a key revenue driver and fan connector.

A little planning goes a long way at the merch table and beyond 🙌

More insights coming soon! 🎤✨

Have a question you’d like answered in a future post? 🤔 Drop it in the comments below or DM us!

Address

1595 Lexington Avenue, 2nd Floor
New York, NY
10029

Website

http://www.merchcat.com/

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