Merch Cat

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Empowering Musicians To Maximize Their Merchandise Business Through Technology, Resources & Intel.

11/11/2026

Does your merch feel like you and connect with your fans? 🎶

Your artist identity, your audience, and the quality of what you create all help shape a merch lineup fans want to take home.

Merch Cat founder Vanessa Ferrer joined Emily White at Northeastern University in Boston for her podcast, “How to Build a Sustainable Music Career and Collect All Revenue Streams,” to talk all things merch.

🎧 Listen to the full episode: S5.9/E88 — “Merch Re-Con w/ Merch Cat CEO Vanessa Ferrer”
https://open.spotify.com/episode/2lgjXNNtc5wQxOwdIKIGc8

Tell us - how do you decide what makes it onto your merch table?? 👇

11/06/2026

Great merch starts with a great artist brand! 🎶

We’re excited to share that Merch Cat Founder & CEO Vanessa Ferrer will be moderating a panel at this year’s Hudson Valley Music Summit on November 21!

🎤 “Building a Cohesive Artist Brand: From Visual Identity to Merch”

An artist’s brand is more than a logo or album artwork. It’s about telling a story, creating an identity, and connecting with fans. And merchandise is an important part of bringing that identity to life!

Vanessa will be joined by Naomi Scott (Basic Bi***es), Valeri Hedges (C3 Management), and John Franck (UNDRCVR Entertainment) for a conversation about how artists can build a cohesive brand that extends from their visual identity to the merch table.

📍 Chappaqua Performing Arts Center, NY
📅 Saturday, November 21 | 2:30 PM

Hope to see you there! 🙌

🎟️ Visit hudsonvalleymusicsummit.com for tickets and event details. Use our discount code SPEAKERDisc for 20% off registration!

09/25/2026

Your live show music sales can count toward Billboard charts. 📀

Selling CDs or vinyl at your shows? Merch Cat’s new Luminate reporting integration lets you submit eligible physical music sales directly from the app.

Thanks to Hypebot for including Merch Cat in its article on how independent artists can chart on Billboard. Your merch table can and should be part of that story, too!

Read the article in our Story, and learn more at merchcat.com/luminate.

09/22/2026

Introducing The Modern Artist Merch Strategy™.

Merch is more than a t-shirt on a table. It’s revenue, brand, fan connection, inventory, data, pricing, profitability, and a business that deserves strategic thinking.

That’s the idea behind The Modern Artist Merch Strategy™, a framework we’ve developed at Merch Cat around a simple cycle:

Plan → Sell → Measure → Learn → Adjust

We’re starting where Merch Cat started: at the live show.

Our first piece, Building a Smarter Live Merch Business, looks at fan demand, merch mix, pricing, live-show data, the fan experience, physical music, and how what happens at each show can help inform the next one.

This is just the beginning. We’ll be exploring the modern artist merch business at the show and beyond.

🔗 Read the first article at the link in bio.

09/14/2026

🔥 ARTIST SPOTLIGHT: Ariah Falls 🔥

Hailing from San Antonio, Texas, Ariah Falls delivers heavy, atmospheric metalcore/deathcore with massive riffs, brutal vocals, and plenty of melody.

The band recently checked a major item off its bucket list by touring the Southwest and continues to build a devoted fanbase around its high-energy live shows. They also bring their creativity to the merch table, designing most of their merch in-house, including their fan-favorite “Resurrection” shirt.

Swipe through to learn more about Ariah Falls, then follow them at Ariah Falls and shop their merch at ariahfalls.com. 🤘

09/10/2026

🎶 Excited to share that our founder Vanessa Ferrer is heading to Confluence Carolinas 2026 in Charlotte this October!

🎤 Vanessa will be joining a panel and leading a 90-minute interactive workshop on The Modern Artist Merch Strategy™.

👕 The workshop will explore how artists can use merch to generate meaningful revenue, strengthen their brand, deepen fan connections, and make smarter decisions. Through real-world case studies, discussion, and interactive exercises, attendees will learn how to better understand their audience, develop the right products, and maximize opportunities across live shows and digital channels.

✨ Check out the incredible lineup of speakers at Confluence. Vanessa will be in great company!

Will you be there? Let us know below!

08/21/2026

Thank you Hypebot for including our Luminate integration in the latest roundup of live music industry news! 🎉🙌

08/13/2026

It’s finally here!! 🙌

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

08/13/2026

It’s finally here!!

📈 Merch Cat now has the capability to report eligible live-show physical music sales to Luminate.

💪 Luminate reporting is now integrated directly into the Merch Cat live show workflow, giving artists and their teams another option for reporting eligible physical music sales.

🎤Sell merch, track inventory, manage show settlements, and access Luminate reporting all in one place.

🔗 The Luminate add-on is now available to Merch Cat subscribers.

Learn more at www.MerchCat.com/Luminate

07/31/2026

Another Newport Folk Festival, and as expected, music fans showed up repping artist merch in full force. 💪🙌

This year, we stopped about a dozen fans and asked one simple question:

“What made you buy that piece of merch?”

The answers were all different, but a few themes kept coming up: supporting the artist, remembering a specific show, and simply loving the design.

One thing was clear… great merch lives well beyond the show. It becomes part of everyday life, and people notice.

What made you buy your favorite piece of artist merch? 👇

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1595 Lexington Avenue, 2nd Floor
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10029

Website

http://www.merchcat.com/

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