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Discover the new Transitions® Color Touch™ lenses, launching on Ray-Ban. Modern rimless styles meet ultra-dynamic lenses...
02/27/2026

Discover the new Transitions® Color Touch™ lenses, launching on Ray-Ban. Modern rimless styles meet ultra-dynamic lenses for a refined, always-on touch of color.

02/25/2026

The latest styles, distilled. The many forms of everyday expression, unfiltered. From delicate metals to smooth acetates, find the pair that defines you.

The Metal Collection by A$AP Rocky x Ray-Ban.
02/23/2026

The Metal Collection by A$AP Rocky x Ray-Ban.

02/20/2026

A$AP Rocky, Creative Director, presents the new Metal Collection - including his first ever optical designs for the brand - alongside the legendary Nas. It’s a statement on evolving the culture, captured through the eyes of the multi-hyphenate creative.This collection is a nod to the past, but the beginning of a new story.

Unleash your drive in the Year of the Horse. This limited edition embodies the fearless energy and elegance of the horse...
02/19/2026

Unleash your drive in the Year of the Horse. This limited edition embodies the fearless energy and elegance of the horse. Make 2026 your own.

02/16/2026

AWGE and Ray-Ban.​
No rules. No apologies.​
Just vision.

AWGE by A$AP Rocky hit the runway February 13. As Creative Director of Ray-Ban, Rocky blended bold innovation and unapol...
02/16/2026

AWGE by A$AP Rocky hit the runway February 13. As Creative Director of Ray-Ban, Rocky blended bold innovation and unapologetic attitude, showing models in runway-exclusive and ready-to-wear pieces.

Expression without a script. Ray-Ban Pulse is digital energy for those who defy definition. Dream in color. Feel the pul...
02/09/2026

Expression without a script. Ray-Ban Pulse is digital energy for those who defy definition. Dream in color. Feel the pulse.

Our Ray-Ban Aviator Classic, the glasses that started it all and our Ray-Ban Wayfarer Optics: bringing '50s flair to eve...
01/30/2026

Our Ray-Ban Aviator Classic, the glasses that started it all and our Ray-Ban Wayfarer Optics: bringing '50s flair to everyday style.

An innovative material meets refined style. CTX, a copper-titanium alloy, features in the latest frames from Ray-Ban Inn...
01/28/2026

An innovative material meets refined style. CTX, a copper-titanium alloy, features in the latest frames from Ray-Ban Innovation Lab.

01/23/2026

Aluminum hinges. Carbon fiber temples. Rubber injections. Each detail of these shades celebrates Scuderia Ferrari HP’s new chapter.

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