CouCou Independent children’s boutique curating thoughtful fashion, toys, décor, and gifts from global brands — trusted by families for nearly a decade. Hello!

CouCou is my 'next chapter' in life and I hope it will play a small part in yours also. I am 'mami' to my one and only (for now!) daughter Ariadne, or Adi, as we like to call her. CouCou was born out of my desire to get out of the daily job race and do something that included my family. Having grown up in Europe, I found it difficult to find the beautiful toys, lifestyle products and stylish cloth

ing I grew up with and decided to bring them to Boston. My husband's consistent encouragement and belief in my ideas, as well as my own mothers support, made it possible to achieve. This page is part of CouCou the store, located in the South End neighborhood of Boston and it is where I hope to share the many products and services we offer, along with interesting tidbits we find along the way. Community is integral to CouCou and therefore I hope that you will also share with us :-). Astrid Motsenigos

Friday inspo ☀️The sunshine is back and we can’t stop thinking about this beautiful pairing from Hello Simone. The Lia C...
05/29/2026

Friday inspo ☀️

The sunshine is back and we can’t stop thinking about this beautiful pairing from Hello Simone. The Lia Cardigan in Peach (now on sale), and all the charm of a summer spent in Provence.

Sweet, timeless, and made for long afternoons in the sun. ✨
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Can you resist?A little glimpse of what’s to come ✨  The new Apolina High Summer Collection arrives tomorrow — full of t...
05/20/2026

Can you resist?
A little glimpse of what’s to come ✨

The new Apolina High Summer Collection arrives tomorrow — full of the airy silhouettes, delicate embroidery, and nostalgic magic we can never resist.

Launching tomorrow at 9am EST 🤍
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05/01/2026

10 years ago, CouCou was just a little shop on a quiet street.

Somewhere along the way, it became so much more.

We’ve watched your little ones grow up…and somehow, CouCou grew up too.

Thank you for being part of it 🤍

What are your favorite CouCou memories? We’d love to walk down memory lane with you….

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It’s time ✨The Soor Ploom Woven Collection has arrived — the final drop of SS26.Timeless pieces, beautifully made, and j...
04/30/2026

It’s time ✨

The Soor Ploom Woven Collection has arrived — the final drop of SS26.
Timeless pieces, beautifully made, and just as special as you’d imagine.

Launching today at 10am EST 💛

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04/13/2026

Meet Louise Misha - Forever poetic, this French designed brand produces their collections in India and prides itself on intricate handmade details and a commitment to sustainability. Discover our newest collection for Spring/Summer.

04/08/2026

This season, our favorite designers have reimagined floral prints in the most beautiful ways — from delicate vintage-inspired blooms to bold, joy-filled patterns made for everyday play. Discover standout pieces from Hello Simone, Misha & Puff, Louise Misha, and Cozmo — thoughtfully designed children’s clothing crafted in soft, sustainable fabrics and made to be worn, loved, and passed on.

04/01/2026

For Le Bébé ✨
Tiny favorites, made to mix, layer, and love from the very start.

03/30/2026

A little love, passed along 🤍

CouCou PreLoved — a space to give your once-worn favorites a second story. Pieces you’ve cherished, now ready for new memories… and new little ones.

Sell what no longer fits, discover something beautifully worn, and keep the magic of these pieces in motion. Thoughtfully made, meant to last — and to be loved again ♻️✨

03/25/2026

Sun-warmed days, little adventures, and the sweetest kind of summer nostalgia 🌞
The new Konges Sløjd swim + summer collection has arrived—think soft hues, playful prints, and pieces made for sandy toes and slow afternoons by the water.

For beach days, backyard sprinklers, and everything in between.
Now in store + online 🤍

Today is the day ☀️•••
03/20/2026

Today is the day ☀️

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Address

61 Endicott Street
Norwood, MA
02062

Opening Hours

Tuesday 10:30am - 6pm
Wednesday 10:30am - 6pm
Thursday 10:30am - 6pm
Friday 10:30am - 6pm
Saturday 10:30am - 6pm
Sunday 11am - 5pm

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