09/01/2026
Behind the scenes moment from the design desk:
If you’ve been following us for a while, you know we love experimenting with colors. Seeing a new shade come off the production line is easily one of the best parts of this job. But as a designer, reality hits when you look at the numbers: Black is, and likely always will be, the undisputed best seller.
We often get incredible feedback and vocal demand for specific colors from our community. We love hearing your ideas, but the brutal reality on our end is that vocal interest doesn't always translate into actual sales—and every new color drop is a massive risk when we can’t predict how it will perform.
Maintaining a massive catalog of permanent colors creates huge production and budgeting headaches.
So, to keep bringing fresh energy to the lineup while keeping operations sustainable, we are making a shift:
Starting now, most of our special colorways will transition to a Limited Edition / Limited Quota basis. When a special color drops, we’ll produce 1 or 2 set batches. Once it’s gone, it’s gone.*
So pretty much anything not black or grey will be in the limited quantity/edition category.
An Important Fabric & Product Update: The raw cost of the Alpine fabric has risen significantly and it would force us to raise prices beyond what's affordable or sustainable to operate. So it will be a while until we can bring back the Dragonfly and new Firefly VF2 in Alpine.
Once we run out of DV2s and Nemesis in Alpine, they also will not return.
Our classic core colors aren't going anywhere, but if you see a unique drop you love, you’ll want to grab it before the quota runs out.
On the brighter side of things, we are trying to work directly with textile factories and create our own colors with our own color codes (shown above).
Nonetheless, as a brand we love doing colors, but we just have to approach it differently.
Thank you for supporting the process, the transparency, and the journey.