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Brittany Hicks

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United States
Raleigh, NC
Brittany Hicks

I'm a serial entrepreneur and investor developing assortments and experiences across CPG and retail.

10/24/2022

Last Sunday on October 16th, we celebrated the 5th anniversary of the WOC FASHTECH BRUNCH. We started with 30-something women in a room sharing their experiences organically. Fast forward to last weekend - we shared space with +100 consultants, executives, , merchants, editors, writers, and freelance representing +50 brands and organizations including some of the top tech companies in the world.

Special thanks to our team, and our partners:
✨ MYAVANA
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✨ Rohto
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Most of all, we are grateful for the continued love, and outpouring of support from our community and women just like us who want to see themselves reflected in their career and experiences.

I can’t believe it’s been 5 years since our first 🥂 4 years since launching Fayetteville Road and 3 years since leaving corporate to focus on this full time. Whatever it is you want to do… just do it! The time is going to pass regardless 💁🏽‍♀️✨

10/21/2022

Big thank you to Pauleanna Reid, for sharing our story and highlighting the impact of our work in and 💕

“We have to move beyond some of the demographic and quantitative information that we've captured about customers. That's really not useful in a consumer centric economy where people have more choices than they've ever had,” stated Hicks. To create a competitive edge in a post-pandemic landscape, she added that suppliers should start prioritizing the needs of their customers. Can’t wait to share what’s next!! ✨

06/10/2022

💕

・・・
Brunch is baccckkkk!!!! 🥂

After a two year hiatus, the of Color FashTech Brunch is returning! This year’s will serve as a Town Hall discussing the current state of fashion, beauty, tech and, of course, 🤍

Participants will gather in breakout rooms to discuss the progress, or lack-there-of, across industries, hear a panel with soon to be announced industry thought-leaders, enjoy a full brunch and sponsored mixer!

The day is designed to assess the status of initiatives put in place over the last 2 years to help combat racial injustice and create equity across and .

Join us!! ✨

And before you ask… Yes! Swipe ➡️. Men are also welcome.

05/20/2022

More 📸 from our day at the Sustainability Summit ✨

but make it sexy 💋

04/21/2022

I am so thrilled to announce that I will be speaking at ’s Inaugural Fashion Sustainability Forum!

HFR’s Inaugural Fashion Sustainability Forum will bring together several notable speakers and experts from across the Fashion industry at Pier 57 at Hudson River Park, New York, NY 10011, for an engaging discussion on how we can work together toward creating a more sustainable future.

Panelists will share their actions, approaches, and lessons learned when innovating with environmental and social responsibility.

Discussion topics include:
✨Sustainable Fabrics x Innovation
✨How Black Brands Build ✨Sustainable Practices ✨Circular Fashion in Wholesale and Retail Sustainability
✨Diversity & Inclusion

I hope to see you there!

04/06/2022

This week in ✨

WOC Worldwide has partnered with the Green Enterprise “College to Career Initiative” to provide expungement support for participating HBCUs and the surrounding community. In partnership with .usa and we are helping to right the wrongs caused by the “ War on Drugs”. Visit for details.

Pull up for a day full of career information, entrepreneurship, policy and expungement!! Special thank you to our sponsors, partners and supporters. HUGE shoutout to for making this possible!

Let’s grow together 🌱

03/08/2022

Check us out tomorrow at 6 pm! Register online via or 💕✨

🤍 Retail strategy for Emerging Brands w/ special guest from and

02/18/2022

Thank you Bloom Season 🌸🌻🌺

PRODUCT Diversity > MARKETING Diversity ✨

12/08/2021

THIS THURSDAY 💕 🌱
・・・
Excited to moderate this upcoming panel! Whether it Is fashion, beauty, style or cannabis - we are focused on conversations around equity and consumer centric products shaping the future of retail in NYC.

Join us Thursday! 7pm at the Williamsburg Hotel for a conversation curated by The Business of Cannabis featuring Fab Five Freddy of B Noble and Khadijah Tribble of Curaleaf.

11/01/2021

💕👻✨

10/30/2021

Happy 💙💛

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💙💛 🥰

10/29/2021

Happy Friday and thank you .tech ✨

“Black women alone are some of the top users of complementary and alternative medicine,” Couch explained to AfroTech. “Wherever women of color are spending their money, or are the top consumers in an industry, we’re conducting a lot of research,” she explained.

Her company’s roots are in the fashion and beauty space, but as they saw that cannabis was growing as a viable retail vertical, Fayetteville Road decided to [expand its reach]….read more online!!

We are excited to be mentioned alongside for leading the charge to recognize and include women in this space 🌱

for sharing this story! 📝 More to come…

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