From a one-off race held on the most remote island chain in the world, XTERRA evolved into an endurance sports lifestyle brand with worldwide appeal. Over the past 25 years XTERRA transcended its status as 'just a race' to become a bona fide way of life for thousands of intrepid triathletes and trail runners across the globe. It all started in 1996, when mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted triathletes and mountain bikers alike. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. For as different as they were, neither could resist the challenges and thrills this new multisport offered.
