11/28/2021
“Thanksgiving is traditionally a day for reflection and gratitude, and for me I can’t reflect on the things I am grateful for without acknowledging the colonial violence this holiday is based on. That is why redistributing our profits is so important, especially on Black Friday, acknowledging that the economic and financial systems that our brand has benefitted from were built on the exploitation of others,” reflects Lindsay Woodruff of , one of the brands taking the redistribution pledge.