06/25/2021
Merci CBC Radio Canada for the article!
This is how I would translate this article as accurate:
βAs a MΓ©tis, I encountered many obstacles growing up. But I know our history as Indigenous people is not all tragic. There is also very beautiful aspects to our cultures βsays Jason Baerg.
The artist and designer, for the fashion brand Ayimach, has just launched a new collection that highlights this cultural heritage in particular.
I create things that honor the seasons and the colors associated with our traditional teachings, he explains.
No doubt for the designer: it's time for Indigenous fashion to be taken seriously, and for industries to take notice.
Ralph Lauren and Isaac Mizrahi, or other established brands, have really taken advantage of the aesthetics of Indigenous people. [...] Now is the time to support the source of that inspiration.
Jason Baerg believes that the political climate is favorable for the recognition of Indigenous art.
He explains that the convergence of struggles with movements like Black Lives Matter seems to open the doors to artisans from all communities.
There are so many diverse communities growing together. Industries are also calling for more equitable practices to be implemented. I think it's time for this kind of big awakening, he said.
Companies like Sephora are particularly committed to increasing the supply of Indigenous, black and color designers in the coming years. The cosmetics retailer also launched a video campaign earlier this month produced entirely by Indigenous talent.
This kind of initiative appeals to Jason Baerg. However, he says there is still a lot of work to be done to ensure that Indigenous clothing and designs take their rightful place on the shelves.
If you look back over the past 25 years, Indigenous representation would be less than one percent of the market, he notes.
The artist, who is also a professor at the University of the Ontario School of Art and Design (OCAD), believes companies have a duty to provide the support Indigenous creators need to achieve their full potential.
Are they prepared to give the necessary money to native creators so that they can fulfill your orders? Offer them support throughout the process?
It's good that companies make room for the creators of diversity, but you have to think about all the things they need to reach their full potential - to make up for the companies that have appropriated and had a lead start in the industry.
A quote from: Jason Baerg, artist, designer and professor at the University of the Ontario School of Art and Design
Lβartiste et designer Jason Baerg, connu sous le nom d'Ayimach, vient de lancer une nouvelle collection.
