Stakeholders benefit by leveraging their in-house customer relationship assets to distribute these transition messages to their customers, end-users, and communities. Negawatt Media creates engaging messages to meet Stakeholder needs for bringing electricity consumers to awareness and participation in a new electricity paradigm, where higher costs, possible load shedding, integration of renewables
, time of use pricing, environmental challenges, and new technologies disrupt what has been business as usual. We create materials that easily match Stakeholder’s communication opportunities: digital messages such as PSA’s and podcasts, web-deliverable video messages such as the white board animation shown on the home page, songs, stories, games, comic books, activities, bill inserts, bus billboards, social media, new messaging such as dryer stickers, all with one goal in mind: creating a Negawatt Mindset. For households and families, we created a package of materials centered around a family learning about time of use pricing and the cumulative impact of each individual’s electricity choices. This package includes the story “Only So Big” and related items such as comic books, games, and activities. It is designed to migrate adults and children toward understanding and participating in responding to the challenges and opportunities of a reliable, secure, sustainable and safe electricity system. To address Time of Use (TOU) transitioning, we have a number of whiteboard animations in production along with a variety of residential behavior change campaigns (for example, a “clothes dryer” TOU campaign that has multiple touch points, such as a laundry room poster or sticker and 30 second YouTube PSA, illustrating off-peak clothes drying behavior).
