WOLACO

WOLACO Way of Life Athletic Co. We construct essential fitness apparel for the modern athlete. We hope you’ll join us.

In the neighborhood of TriBeCa, New York the WOLACO concept was conceived as a solution to modern day deficiencies in fitness apparel. Carrying an iPhone during exercise should be effortless, and keeping your valuables safe and dry should be an option. As a group of former collegiate athletes, we teamed up to develop a product that solved these seemingly obvious shortcomings. After numerous rounds

of prototyping, we are now ready to share our solution - our signature North Moore Short. We want WOLACO to represent your true lifestyle, and we will strive to deliver a brand that is just as passionate as the life that you regularly lead.

06/01/2026

Chrome details. Distance mindset.

Shout out to team WOLACO in NYC, who’s here?
05/30/2026

Shout out to team WOLACO in NYC, who’s here?

05/29/2026

Same course, same weights—different mindset. Show up better than last time.
Who’s going to be at Hyrox NYC? 👇🏽👇🏽

The finish line just got flashier! Our signature Distance Half Tight is now available in Black with Chrome. The only hal...
05/25/2026

The finish line just got flashier!

Our signature Distance Half Tight is now available in Black with Chrome. The only half tight with ample storage for all of your Chrome essentials.

Meet the new half tight that catches the light - and a PR.
05/24/2026

Meet the new half tight that catches the light - and a PR.

05/23/2026

Chrome hits different.

Don’t believe us? Try it for yourself.

05/22/2026

It’s time to lock in. Grab your race day favorites before they’re gone.

This Chromed out collection won’t be available long. Sprint to our stories before you miss out.
05/21/2026

This Chromed out collection won’t be available long. Sprint to our stories before you miss out.

05/20/2026

The finish line just got flashier with our Chrome Series Distance Half Tight and Chrome Series Clinton Muscle.

This compression half tight raises the bar with meticulous design detail specifically for long distance running.

This show-stopping half tight wouldn’t be complete without a sleek top to pair with, so we dreamed up our Chrome Series Clinton Muscle.

The same ultra soft material and sleek fit as our Clinton Tee, and designed in true summer fashion. Made with Tencel, a natural fiber that is guaranteed to become more comfortable with each wear.

05/20/2026

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Summit, NJ

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