Wild Lettie

Outdoorsy goods that bring a spark of adventure to your every day and support your most daring pursuits.

we create gear that is fun, functional, and ready for anything you can dream up – designed to inspire you to find your wild.

06/17/2026

NOT A DRILL, EVERYONE!

Our Puffy Blankets are finally back in stock. And I already shipped out a bunch to our email subscribers yesterday (because they always know the tea first). So if you don’t want to miss out on this latest restock before they are all gone again, you better get your cute butt in gear.

In the shops we always hear customers say “omg what a cute beach blanket!” But they are sooooo much more than that. Yeah, they are great for a beach day but uses are kinda endless. Backyard time. Bonfire nights. Adventure ready always. And they don’t hold pet hair so in my house we always have a few floating around our living room to cuddle up with our pups.

Thanks for being so stoked on what we do. I have truly been beside myself this month with all the good vibes (and sales) you all are sending our way.

06/12/2026

THREE brand-new patterns just landed at Wild Lettie! Whether you’re a longtime collector or looking for your next favorite everyday adventure companion, we’ve got something fun waiting for you.

Folk Stripe 🌼 Loved our Icon pattern? Folk Stripe was designed to pair perfectly with it. Colorful, playful, and easy to mix and match with the Wild Lettie goodies you already own.

🌲 Sasquatch Toile A Wild Lettie twist on a classic. Inspired by traditional toile patterns, but with cabins, campsites, woodland critters, and a few hairy Sasquatch sightings hidden throughout. The longer you look, the more fun details you’ll find.

⚓ A Dam Good View of Fishtown Our love for Fishtown runs deep. After years of our original Fishtown Scene products filling our shanty, we wanted to create a fresh take on this Northern Michigan icon. This new pattern captures the charm, color, and waterfront magic that we love.

AND THAT’S NOT ALL

You all went wild for our acetate bag charms last year, so we added even more ways to personalize your everyday carry with Wild Lettie coin pouches, motel and floating keychains! Featuring colorful Wild Lettie artwork and outdoor-inspired designs, they’re perfect for adding a little personality to your keys, favorite tote, backpack, or travel bag.

Whew! That’s A LOT. I hope you love it. 💙

06/10/2026

We are in the thick of it, team.

The people are here. Products are moving out of our stores fast. We have 40+ boxes of products in transit to us full of restocks and new goods going live on our stores over the course of the next two weeks. And more products being finalized and pushed into production in the coming weeks. We have a full summer of pretty constant new products and restocks already lined up and I am so stoked to share it with you. From little treasures for $15 and under to big new products that you can take along on adventures.

I’ve been in the shops A LOT these past weeks but I am proud of myself that I am still carving out time daily to get fresh air and take care of myself before and after work. Epitome of tired girl but happy.

If you want first dibs on the goodness, don’t sleep on our email newsletter! It’s where we announce new things and restocks and subscribers ALWAYS get FIRST DIBS. Based on how many customers signed up for restock notifications on our puffy blankets, even if a tiny portion of people who have been waiting to purchase jump on it, we will sell out ASAP.

Thank you for being here, team. You all rock so hard.

05/23/2026

She’s here. ☀️Memorial weekend. 💙

How did that happen? For real though. Our Fishtown and Suttons Bay stores are open all weekend. Stocked with colorful and functional goods because that’s what we do!

Do we get to see you this weekend? If you are missing out, our online shop is always rocking too. ✌️🌼

Be safe. Be patient. Be kind. See you out there. 🥾

05/19/2026

🦆 Hey gullfriend. Ready for the big weekend? I sure am!

☀️ It really is the unofficial kick off to summer and I am stoked for it. Both our Fishtown shop and Suttons Bay will be open all weekend for all the outdoorsy, colorful goods you have come to know and love from us. 🌈🎨

And yes, we are STOCKED up on the new Fly Around collection which has (pun intended) been flying off the shelves. 🦅

See you out there, yeah? ✌️

05/17/2026

☀️ Summer plans: whatever this is. As much as I can.

Who is with me?! 🙋🏻‍♀️

What adventures did you get up to this past week? Big or small? Tell me in the comments and let’s celebrate getting outside! 💙

I didn’t have a lot of extra time on my hands with getting Fishtown ready for the season but I was able to sneak away for some walks. I live just a couple miles away from public access to South Lake Leelanau so I love getting a few “boat ramp” walks in - they always help me clear my head during wild weeks.

05/15/2026

🪶🐦 NEW DROP ALERT: The Fly Around Collection is officially LIVE ✨

I took 21 of my favorite Northern Michigan birds (yes TWENTY ONE 😂) and turned them into one colorful, goofy, painterly pattern packed with tiny details and feathered chaos.

From backyard birdwatchers to “wait… what bird IS that?” people — this one’s for you 💛

You can now find Fly Around on: ✨ Recycled Zip Bags ✨ Outdoor Blankets ✨ Tote Bags ✨ Camp Hats ✨ BRAND NEW Greeting Cards (!!)
Fun + function forever 🌞

ALSO — Fishtown opens TODAY for our SEVENTH season ⚓😭 Come visit the shanty, shop the new collection in person, and soak up those first Northern Michigan summer vibes with us.
See ya in Leland 💛

05/12/2026

Next drop: THIS FRIDAY ✨  The details that came out in the printing are soooooo good. Can’t wait for you silly geese to see the whole pic. 🪿  Oh, and our Fishtown shanty is opening for the season that day too! It’s gunna be a good one. Don’t miss out, yeah? ✌️

05/11/2026

The inspiration ✨Swipe for the final product 👉

Sleeping Bear feels like home. Probably because I was lucky enough to grow up minutes away from the lakeshore. I didn’t realize until I left Leelanau for college how special it was to be so close to public lands and definitely started me down the path of having a great appreciation for the outdoors.

I am really proud of this illustration I did for our national parks collection and I cannot wait to add more gems to our line. A lot of which I’ve had the privilege to visit and many still on my very long list of places to experience.

05/07/2026

The fact that next Friday we kick off our SEVENTH season in Fishtown = 🤯

This place is so magical to me. My favorite place to spend an early morning or hang out at golden hour. I am steadily working on filing the space this week. And obviously our sticker wall was the first thing put together. Duh. Can’t wait to open our double doors on Friday, May 15th.

If you plan to visit us in Fishtown this season, give me a 👋

Address

Suttons Bay, MI
49682

Website

https://wildlettie.com/

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