True North Gear

06/05/2026

The June fire outlook shows much of the West continuing to ramp up. Above normal fire potential is expected across much of the Four Corners, Great Basin, Inland Northwest, and northern California this month, with elevated conditions also forecast for parts of Wyoming and areas along the Canadian border.

Looking ahead, activity is expected to expand across portions of the Northwest through the summer, while parts of southeast Texas and western Louisiana may see increased potential in July and August.

As always, outlooks can change, but the overall trend is clear: much of the West is heading into a busy summer.

06/01/2026

At True North, performance and reliability have always guided the way we build gear for the field. As part of our ongoing product stewardship efforts, our current gear lineup is manufactured without intentionally added PFAS, consistent with current industry direction and evolving expectations.

We’re committed to continuing to build products that crews can depend on, and we appreciate the trust placed in our gear every day.

Please note: select prior-season products available through our Outlet page may contain PFAS chemistry.

05/27/2026

As fire activity increases across the country, it’s a good reminder that wildfire behavior is constantly changing based on conditions on the ground.

Fuel, weather, and topography all play a role in how a fire develops and spreads:
– Dry fuels increase intensity
– Wind and weather drive fire movement
– Terrain influences speed and direction

Understanding the fire behavior triangle helps explain why fires can shift so quickly and why conditions matter so much on the fireline.

Learn more:

At the heart of wildfire science are three key elements—fuel, weather, and topography, often called the fire behavior triangle.

05/25/2026

Today, we remember and honor the men and women who made the ultimate sacrifice in service to our country.

To everyone spending today with family, friends, on assignment, or getting ready for the season ahead, we wish you a safe Memorial Day, wherever you may be.

05/18/2026

The line gets built one swing at a time.

📷: Mt. Adams Resource Stewards’ (MARS) Stewardship Crew

05/13/2026

Mental health isn’t always easy to talk about, but it matters just as much as taking care of your gear or your crew.

A few reminders heading into summer:
– Check in on your people
– Don’t normalize running on empty
– Rest when you can
– Stay connected outside the fireline
– Ask for support if you need it

And when the assignment ends, give yourself time to reset before jumping straight into the next thing.

Organizations like the Wildland Firefighter Foundation continue to do important work supporting firefighters and their families through the hard moments that come with the job. Take care of your crew. Take care of yourself, too.

05/11/2026

As we head into another season, preparedness matters for firefighters and communities. A few simple steps can make a real difference:

🔥 Clear dry brush and debris around your home
🔥 Keep gutters, roofs, and access roads clear
🔥 Create and maintain defensible space
🔥 Have an evacuation plan before you need one
🔥 Stay aware of local fire conditions and restrictions
🔥 Don’t wait until smoke is visible to start preparing

For the fire community, this season means long days ahead. For everyone else, preparedness helps protect communities and the people responding when things go bad.

Wishing everyone a safe season ahead!

05/10/2026

Happy Mother’s Day to the moms on the fireline, and the ones waiting at home during the season.

05/08/2026

For more than 15 years, supporting the wildland fire community through the Wildland Firefighter Foundation has meant a lot to us as a company. We’re grateful for the work they continue to do for firefighters and their families during some of the hardest moments.

This recognition means a lot, but even more than that, we’re thankful for everything the Foundation continues to do behind the scenes for the fire community.

05/06/2026

The response to this giveaway was incredible. Huge thanks to everyone who entered and shouted out the crews and firefighters who’ve had their backs along the way.

Congrats to our winners:
🔥 Josh C.
🔥 lscrigs21
🔥 42tyler_meyer

We’ll reach out through DM with next steps on receiving the new Pro Series gear. Stay safe out there!