Sendero Provisions Co.

Sendero Provisions Co. Sendero Provisions Co. makes quality apparel inspired by the landscapes and culture of the wild American West. This is the basic calling of Sendero.

makes quality outdoor provisions inspired by the landscapes and cultures of wild, wild America. We cut our teeth roaming the bare deserts of the Southwest looking for geologic wonders and glorious adventure. From our old-school days as geologists mapping in the field to new-school days spent on a cold mountain stream chasing native rainbows, our inspiration comes from our connection to the land an

d the cultures that represent it. We make gear that embodies this- super slick products reminiscent of a time long past that will call you to the wild. SPIRIT of the WEST // SOUL of the WILD


THE NAME AND THE REASON
“Sendero” is the Spanish word for “trail” or “path.” Although the origin of the name is uncertain, around these parts if you’re going out to walk a “sendero,” there’s a good chance folks know exactly what you mean. We like to think we’re building our own “sendero” here by following the trails blazed by our role models and industry leaders. We stand wholeheartedly with outdoor inclusion, cultural preservation, public land protection, and conservation through wildlife management. We’re more or less simple folks, and we hold our values high: an honest handshake, a hard day’s work, free-flowing rivers, native fish, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ. WHO WE ARE
Sendero is a rag-tag group of industry outsiders. We're geologists, artists, adventurers, friends, and fishin' partners. For better or for worse, they don't teach inventory management, supply chain, or fabric sourcing in geology classes, but we're figuring it out. We're Central Texans and proud of it, but the deserts of the American Southwest and slopes of the mighty Rockies are also our homes. We're climbers, river junkies, fly fishers, and story tellers- although the last two might be the same thing. If you see us out and about, send us your best "YEE" and let us buy you a cold one.

All the goods ya need for the big weekend. Only thing ya can’t get here are the black cats and cold ones.
06/18/2026

All the goods ya need for the big weekend. Only thing ya can’t get here are the black cats and cold ones.

Par for the course out here is two beers and a good attitude.Featuring// City Slicker in Desert Rose Charcoal
06/17/2026

Par for the course out here is two beers and a good attitude.

Featuring// City Slicker in Desert Rose Charcoal

GPS said turn around about 12 miles back.Featuring // The Padre Shirt
06/16/2026

GPS said turn around about 12 miles back.

Featuring // The Padre Shirt

No pool? No problem Featuring// The Wyatt Short in Chambray and Coyote T-Shirt
06/15/2026

No pool? No problem

Featuring// The Wyatt Short in Chambray and Coyote T-Shirt

Some folks wear camo. Some folks wear firewheels.Featuring// Cantina Pique Polo
06/11/2026

Some folks wear camo. Some folks wear firewheels.

Featuring// Cantina Pique Polo

Dig this serape print so much we just had to throw it on everything. Featuring // The Padre Shirt
06/10/2026

Dig this serape print so much we just had to throw it on everything.

Featuring // The Padre Shirt

Give us a cold one and some good tunes, and we’ll stay all daggum summer.
06/09/2026

Give us a cold one and some good tunes, and we’ll stay all daggum summer.

The hardest worker in the Montana’s fly fishing industry may not be one of the guides in the drift boat. Could be the on...
06/08/2026

The hardest worker in the Montana’s fly fishing industry may not be one of the guides in the drift boat. Could be the one keepin’ em all fed!

Featuring // Rocky’s Cold Cuts Hat and T-Shirt

06/08/2026

“How did you make your way to Craig, Montana?”
“In a vehicle...”

Not every day ya get zinged like that. Been laughin’ about this one ever since.

Snag Rocky’s hat at our link in bio.

Got a whole mess of splinters tryin’ to break this horse. And he’s still got some fight in him. Featuring// Padre Shirt
06/06/2026

Got a whole mess of splinters tryin’ to break this horse. And he’s still got some fight in him.

Featuring// Padre Shirt

Address

319 S 4th Street Suite 6
Waco, TX
76701

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

Website

Alerts

Be the first to know and let us send you an email when Sendero Provisions Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sendero Provisions Co.:

Shortcuts

Share

Category