09/03/2026
You probably don’t want to hear this.
I have had MANY conversations with clients and friends trying to build a brand online, and here’s what I have heard:
“I don’t want to be on camera.”
“I don’t want to be known for the bad thing that happened to me.”
“I don’t want to talk about ‘my stuff’ online.”
And I get it. And I know what they want me to say—they want me to tell them that they don’t have to be on camera, that they can just share the stuff they WANT to share—all of the positive/informational/wisdom/“wow” content, and that will build their brand.
But after 6 years of building a brand literally from scratch, and all of the trials and tribulations that have come along with it—all of the research, all of the courses I took about social media content, all of the advice I’ve followed—I can tell you that the one thing that built my brand wasn’t my editing, my hooks, my messaging, or my knowledge.
IT WAS MY VULNERABILITY.
Yes, I have wisdom. Yes, I have experience. Yes, I have good content and things that help people build their confidence. I’m good at what I do.
But I know WHY they wanted to listen to me—it was because I was vulnerable. I was willing to share the ugly stuff, the ridiculous things, the times when imposter syndrome creeped in, the times when I felt frustrated and unmotivated. When I showed up on the Internet without a stitch of makeup on. When I shared about getting dumped at my kitchen island by my husband 3 weeks after I walked away from my big corporate job to bet on myself. I have cried many times on the internet—something I once thought was cringy, was something that connected people to me.
People BELIEVED that I would be a good coach for them because I had been through it myself.
I became a GUIDE instead of a coach.
And in a world of AI, that’s the one thing that will make your brand stand out. Put the PERSONAL in personal brand.
And if you need help building your confidence in your brand, comment CONFIDENCE below.