LURES Magazine

LURES Magazine The voice of global fashion, people and culture from Vietnam.

On July 12, 1998, before the French national team lifted the World Cup trophy for the first time, Yves Saint Laurent tra...
19/06/2026

On July 12, 1998, before the French national team lifted the World Cup trophy for the first time, Yves Saint Laurent transformed the Stade de France into the biggest fashion runway in history. It wasn't just a celebration of 40 years of creation, but a declaration of an empire that blurred the lines between sports and haute couture.

Look back at the moment when Yves Saint Laurent turned the Stade de France into a giant runway with 300 models showcasing legendary designs: from Le Smoking to the classic Mondrian gowns.

The highlight of the event was the giant YSL logo formed by the models, affirming the status of haute couture before millions of viewers worldwide. More than just a show, this was a milestone affirming the enduring genius of Yves Saint Laurent – ​​a legacy intertwined with the culture and pride of France.

— Lures Magazine

Against the idyllic backdrop of Santa Maria Novella church, Woo Do Hwan redefined refined elegance with Brunello Cucinel...
19/06/2026

Against the idyllic backdrop of Santa Maria Novella church, Woo Do Hwan redefined refined elegance with Brunello Cucinelli 27SS.

Dressed in a perfectly tailored navy blue double-breasted suit, he exuded a soft power—a quiet elegance that spoke louder than any ostentatious words. Class isn't about what you wear, but about how you master your own style.

— Lures Magazine

Image: Woo Do Hwan

18/06/2026

In an era where fashion seeks both heritage and spectacle, Ralph Lauren prepares to unveil a narrative that transcends the traditional runway. Titled "Dream Racers," the upcoming presentation promises to pull the curtain back on a world of mystique, marking the official debut of the Spring 2027 Purple Label and Polo Ralph Lauren collections.
Scheduled for June 19 at 7:15 PM CET (1:15 PM ET) during Milan Fashion Week, the event is positioned as a pivotal moment for the brand to bridge its storied legacy with a forward-looking, cinematic vision. For those who follow the intersection of classic American sensibility and high-fashion storytelling, this showcase is not merely a product reveal—it is an immersive invitation into the Ralph Lauren universe.
Mark your calendar: Ensure you are tuned in live to witness the unfolding of the "Dream Racers" narrative as it defines the rhythm of this season in Milan.

In Maison Valentino's latest resort collection, Alessandro Michele continues his signature experiment: blending the nobl...
18/06/2026

In Maison Valentino's latest resort collection, Alessandro Michele continues his signature experiment: blending the noble, ethereal spirit of haute couture with the everyday needs of casual wear. The imagery – shot at a magnificent villa in Lombardy – evokes a vision reminiscent of "Saltburn" adapted to the banks of the Navigli River.

The collection conjures an atmosphere that is both luxurious and nonchalant, yet subtly uninhibitedly rebellious. While balancing haute couture and everyday wear is often described as "mixing the devil with holy water," such seemingly impossible combinations consistently prove to be Michele's strength, as do the controversies they often provoke.

This is a bold, sensual step for the fashion house – one that forces a reconsideration of the meaning of resort fashion in an age of relentless aesthetic experimentation.

In the fast-paced ecosystem of contemporary fashion, few emerging talents manage to bridge the gap between academic rigo...
18/06/2026

In the fast-paced ecosystem of contemporary fashion, few emerging talents manage to bridge the gap between academic rigor and global visibility as swiftly as Yasmina Atta. Just one year removed from her graduation at Central Saint Martins, the London-based designer has secured a significant co-sign, with Rosalía recently stepping out in a bespoke creation.

What defines Atta’s emerging signature is a deliberate synthesis of sculptural silhouettes and meticulous craftsmanship, resulting in a distinct visual language that commands attention. Her work moves beyond mere garment construction; it operates at the intersection of form and art, creating pieces that feel both architectural and deeply intentional. As the industry shifts its gaze toward the next generation of innovators, Yasmina Atta is undoubtedly a talent to keep firmly on your radar.

Is this sculptural direction the evolution that luxury needs right now?

In his latest Spring/Summer 2027 collection, Jonathan Anderson shifts the focus from ostentation to selectivity. By arra...
18/06/2026

In his latest Spring/Summer 2027 collection, Jonathan Anderson shifts the focus from ostentation to selectivity. By arranging the garments, objects, and themes within the intimate, sea-inspired space of a studio, the collection functions more as a curated exhibition than a traditional seasonal collection.

The integrity of JW Anderson's design remains grounded in the brand's core DNA, even as he balances global responsibilities elsewhere. The collection is a masterpiece of structure and storytelling.

Shapes are shaped by distinct architectural elements, most notably the wide-leg trousers and twisted denim construction.

Textures are created through traditional craftsmanship—Donegal wool, intricate wildflower motifs, and nostalgic Sanquhar Fair Isle squirrel print, inspired by cottages.

The collaboration with Johnstons of Elgin reinforces JW Anderson's long-standing commitment to quality, combining classic materials with unique garment silhouettes. Beyond the clothing, it's the deliberate arrangement – ​​the "selection" – that sets this season apart. JW Anderson isn't simply presenting a lookbook; he's building a world where every stitch, every pattern, and every model choice serves a larger, more coherent vision.

What catches your attention first: the knitting technique, the structure of the trousers, or the stillness of the setting?

“I think an absent leader is not a leader.”In a candid reflection, Anna Wintour shares a cornerstone of her management p...
18/06/2026

“I think an absent leader is not a leader.”

In a candid reflection, Anna Wintour shares a cornerstone of her management philosophy: the indispensable importance of personal involvement.

Recalling her father’s dedication – for whom flying in to cover events was the only way to ensure excellence – Anna emphasizes that “being present on the scene” is the ultimate test of leadership. For her, the most challenging chapter in her career was the COVID era, a time when physical distance threatened the very nature of collaborative creativity.

True leadership, as Anna suggests, is not just about making decisions remotely; it’s about being present, engaging, and taking personal responsibility for the results. In a world of digital connectivity, perhaps we need to rediscover the power of presence.

What does “presence” look like in your work today? Share your thoughts below.

A new chapter of craft and creativity begins.Fourth Nattawat officially joins the Louis Vuitton family as a "Friend of t...
17/06/2026

A new chapter of craft and creativity begins.

Fourth Nattawat officially joins the Louis Vuitton family as a "Friend of the House." This partnership is more than just a title; it represents the growing synergy between Asian talent and global luxury heritage, where individual charisma meets the pinnacle of French craftsmanship.

We are witnessing the rise of a new generation of icons who are redefining the face of luxury—not just as observers, but as integral parts of the Maison's legacy.

Congratulations to Fourth on this milestone. We look forward to seeing how this creative synergy evolves.

Via: Louis Vuitton

When gold blends with the resonance of the voice.Olivia Dean shone on stage during her 'The Art of Loving' tour in Londo...
17/06/2026

When gold blends with the resonance of the voice.

Olivia Dean shone on stage during her 'The Art of Loving' tour in London, wearing a bespoke design from Alexander McQueen's Fall/Winter 2026 collection.

The dress – a masterpiece with its sequined floral embroidery – transformed the stage into a work of art and light. It was a stunning blend of traditional tailoring and the genuine emotion of a live performance.

How does this shimmering gold silhouette change the perception of modern stage dresses? Share your thoughts below.

Source: Alexander McQueen’s

The price of being a stadium sponsor in a world ruled by FIFA. At Levi’s Stadium, branding has been silenced to comply w...
17/06/2026

The price of being a stadium sponsor in a world ruled by FIFA.

At Levi’s Stadium, branding has been silenced to comply with FIFA’s "clean stadium" policy. Even a brand as iconic as Levi’s must yield to the global stage, proving that official sponsor exclusivity reigns supreme. Levi's even updated their social media to reflect this "logo-less" reality, showcasing high brand adaptability. Is this an overreach of FIFA’s authority, or the cost of the world’s biggest game? Share your thoughts below.

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