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02/12/2023

27/11/2023

People wait to buy discounted TVs at a supermarket in Sao Paolo (Brazil) on November 23. Black Friday originated in the US, but recently quickly spread worldwide. Photo: AFP

27/11/2023

Inside the Coastland Mall shopping center in Florida (USA) is not too crowded on Black Friday. Photo: Reuters

27/11/2023

Inside a clothing store at Woodbury Common Premium Outlets in Central Valley, New York (USA). Black Friday is one of the busiest shopping days of the year for Americans. However, not everywhere is the scene of jostling to buy goods. Photo: Reuters

27/11/2023

Despite the cold weather, many people still lined up waiting for the sale of limited edition Black Friday beers by Lakefront Brewery in Milwaukee on November 24. This event was organized by them for the first time in 2019.

27/11/2023

In recent years, Black Friday has been considered less exciting, because people switched to online shopping, and the promotion period also lasted longer, instead of just one Friday. However, in many stores, the number of people waiting to open is still quite large, like outside the sportswear company Lululemon (New York, USA).

25/11/2023

Department stores renamed the term "Big Friday" to give it a more positive meaning. But that name no longer exists, and since the 1980s, the day after Thanksgiving has become one of the busiest shopping days of the year, with many great deals and discount vouchers. leads from the store. This day typically marks the transition from a loss (red) to a profit (black) in store sales. Therefore, the term "Black Friday" began to be used to refer to this shopping festival.

Retailers including Best Buy, Macy's, H&M and pure-play e-commerce retailers Shein and Temu have offered "early deals" for Black Friday shopping, with discounts of up to 30% off. for some items.
Such early promotions can help them gauge shopper demand and avoid product shortages, which could be a big problem this year. Water levels in the Panama Canal, a vital shipping artery, have dropped due to severe drought, reducing the number of ships carrying goods through the canal.

Many retailers in the US deliberately keep their recruitment plans secret during the year-end holiday season. Labor shortages are also a challenge for retailers in Europe, which means shoppers may find fewer staff to help them.

Thanksgiving weekend, which includes Black Friday and Cyber ​​Monday - the Monday after Thanksgiving - is typically the busiest shopping period in the US. According to data from the National Retail Federation (NRF), a record 196.7 million US shoppers participated in transactions during this period last year, spending an average of $325.44 on items. holiday-related goods.
Although most US stores will be closed on Thanksgiving this year, opening to shoppers at 5 a.m. or 6 a.m. on Friday, some retailers are advertising online sales starting at 12:01 a.m. on Thanksgiving. Among them is Kohl's, which is advertising what it calls "Super Deals" on Thanksgiving and Black Friday on products including Beats Studio Buds wireless noise-canceling headphones for $89.99, from regular price of $149.99.
With student loan payments coming back and housing costs and other essentials squeezing household budgets, analysts believe retailers will have to rely on Take advantage of promotions and early bird deals to survive this holiday season.

25/11/2023

Thanksgiving is considered a reunion day for family members in America. Under the candlelight of the Thanksgiving table, all members will silently give thanks for the past year full of blessings as well as pray for peace and luck for themselves and their loved ones.

After eating the Thanksgiving feast, the tradition of most American families is to go out shopping, and this is the origin of the famous Black Friday. Black Friday, also known as "Black Friday", is set on the first Friday immediately after Thanksgiving (an annual holiday celebrated mainly in the US and Canada). This year Black Friday is Friday (November 24, 2023).

This year, in a context where the US economy still has many uncertainties, US retailers have launched deep discount programs weeks before the Black Friday shopping holiday. During this discount sales event that takes place on the last Friday of November every year, the retail industry expects sales to peak this weekend.

However, experts say that consumers are still cautious in spending on each discounted item because they are still worried about the economic situation, when inflation is still high and the impact of the COVID-19 pandemic has not ended. ended, even though the unemployment rate was low. The wave of deeper discounts shows that retailers are under great pressure to attract customers.

25/11/2023

The US retail sector's efforts to attract holiday customers will peak this weekend when the Black Friday shopping festival officially begins with big discounts. This year's exciting post-Thanksgiving shopping occasion takes place in a context of economic uncertainty. Therefore, the price reduction is expected to be especially deep. This also shows the pressure on stores to attract consumers, who are cautious due to the still high prices of some products and the lingering effects of the COVID-19 pandemic.

25/11/2023

America is about to enter the Thanksgiving holiday. According to the American Automobile Association (AAA), this will be the busiest travel period in the country since 2019, before the COVID-19 pandemic broke out. AAA estimates more than 55 million people are expected to travel before the Thanksgiving holiday. Many people choose to drive to travel because gas prices have decreased since 2022. About 49 million Americans are expected to drive themselves to travel between November 22-26 - an increase of 1.7% compared to November 26. with the same period in 2022.