15/06/2026
I got so excited about this that I just picked up my phone and started recording. 😄
When we first shared this idea, I genuinely didn't know what to expect. In fact, I remember telling my team that we might have to ask our friends to fill the form because I wasn't sure how many people would actually be interested.
So seeing 750+ applications has been a little unreal.
Over the last few years, one thing I've learnt is that no matter how much time we spend thinking about fabrics, fits, and details, some of the most valuable feedback comes after a piece reaches someone's wardrobe.
Sometimes a garment works exactly the way we hoped.
Sometimes it doesn't.
And that's okay.
Because every piece teaches us something.
That's really why we wanted to do this. To involve more women in the process before a piece launches, not after.
To everyone who took the time to fill the form, share thoughtful responses, and trust us with your opinions — thank you. Truly.
We've been reading every application, and some of the responses have made us smile, think, and take notes. Lots of notes. 🤍
P.S. If you get a call from an unknown number over the next few days, it might just be me.
Love,
Saloni
