Midwives Own Brand

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Midwives Own Brand

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Midwives Own Brand, Maternity & Nursing Clothing Store, .

13/05/2026

🎉 Sydney, we’re back! 🎉

We’re celebrating 2 incredible years exhibiting at the Pregnancy Babies & Children’s Expo and to say thank you, we’re having our biggest expo celebration yet! 💜

✨ Exclusive expo-only deals
🎁 A special bonus free gift from one of our amazing partners (while stocks last)
👶 Meet our midwives and ask all your pregnancy, birth, breastfeeding and newborn questions

Come visit Midwives Own Brand and celebrate with us in Sydney! 🤍

11/05/2026

POV: You’ve just had a baby and discover postpartum underwear that feels NOTHING like those bulky hospital “mum nappies” 🤍✨
Our MOB Postpartum Underwear is the recovery essential every new mum deserves.
✔️ Super stretchy to fit your changing body
✔️ Soft, breathable and unbelievably comfortable
✔️ Designed to hold maternity pads securely
✔️ Midwife-approved for the fourth trimester
✔️ So comfortable, you’ll want to pack extras in your hospital bag
Because after birth, comfort matters just as much.
Created by midwives who know exactly what mums need during recovery 🤍

04/05/2026

Breastfeeding myths… BUSTED 👀🤍
Two midwives. Real talk. Evidence only.
Because outdated advice has no place in your feeding journey.
At Midwives Own Brand, we’re here to give you honest, evidence-based guidance so you can feel confident in what’s right for you and your baby.
Save this 🔖 send to a mum who needs it & tell us… what myth have you been told? 👇

30/04/2026

Cleaning your newborn’s eyes is a small step that makes a big difference 🤍
As midwives, we always recommend a gentle inner → outer wipe using a fresh cotton pad for each eye to help reduce irritation and prevent infection 🫧
Simple, safe, and something every new parent should feel confident doing ✨
Save this for bath time and share with a mum who needs it 🤍

23/04/2026

POV: you finally found a wearable pump that actually works 💜
Our SOLD OUT pump is BACK — and this week only,
you’ll get our NEW sterile milk bags FREE with every order.
Run, don’t walk… you know how fast these go 👀

15/04/2026

Liquid gold 🧡 and your baby only needs drops.
Colostrum is your baby’s first immunisation 💛 packed with antibodies, supports gut health, and perfectly matched to those tiny newborn tummies in the first few days.
Seeing only a few drops? That’s exactly what we expect.
✨ Always seek advice from your midwife, GP or health professional before expressing colostrum antenatally.

09/04/2026

Your baby isn’t unsettled… they’re adapting 🤍
The transition from womb to world is immediate — from warm, dark, and constant… to bright, new, and stimulating 👶
That’s why your baby seeks closeness, feeds often, and can become easily unsettled — it’s normal physiological adaptation ✨
A warm bath can help gently mimic the womb environment, supporting regulation and settling 🤍

07/04/2026

Bath time is more than just a routine… it’s a moment of connection 🤍🛁

Those tiny stretches, sleepy eyes, and soft little sounds — it’s where your baby begins to feel safe, calm, and held by you ✨

Midwife tips to keep bath time gentle + enjoyable:
• Keep the room warm + water around 37°C
• Have everything within arm’s reach
• Support baby’s head + neck at all times
• Use a soft, calm voice — they know your rhythm 🤍

There’s no need to rush or overthink it… you’re doing exactly what your baby needs 💫

Save this for your next bath time 🤍

06/04/2026

The transition from womb to world is immediate — and significant 🤍
Your baby is learning to regulate temperature, breathing, feeding, and respond to a whole new environment 👶
Frequent feeding, wanting to be held, and unsettled periods are all part of normal adaptation.

30/03/2026

From market stalls… to expo floors 🤍
Behind the scenes of Midwives Own Brand is more than just products… it’s passion, grit, and a whole lot of heart.
We started small — early mornings, market stalls, packing orders between feeds and nap times. Learning, growing, listening to parents every step of the way.
Fast forward to today… showing up at expos just 2 weeks post caesarean section — because this brand isn’t just a business, it’s a mission.
A mission to support you.
To give you evidence-based, midwife-led care beyond the hospital walls.
To make those early days feel a little less overwhelming 🤍
Every product, every conversation, every demo… it all comes from lived experience and genuine care.
We see you. We are you.
And we’re so proud to be building this community together.
Thank you for backing a small business that gives everything it has 💜

18/03/2026

Perth, we’re coming 💜
Got questions about feeding, newborn sleep, recovery or just need some reassurance? Come chat with our midwives face-to-face — no question is too small, no worry is too silly.
We’re here to support you through pregnancy, postpartum and everything in between ✨ Come say hi, explore our range and get real, evidence-based advice from midwives who truly get it.
We can’t wait to meet you 🙌

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http://www.midwivesownbrand.com/

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