Mindshare

02/06/2023

IMPORTANT NOTICE

Please be aware that third parties have been known to fraudulently use GroupM’s name and the names of our agencies — sometimes communicating via messaging services and on unofficial websites and apps.

Any website or app claiming a connection to GroupM, or any member of the network, that encourages people to pay membership fees or provide personal and/or financial information are fraudulent. Please be vigilant against such scams and report them to the appropriate authorities.

We are taking action with relevant authorities to stop the fraudulent use of our brand names.

10/02/2023

📣 is here and Booking.com has got us dreaming of our own “Somewhere, Anywhere” getaway (especially with child care!). Time to hit the field and start planning! 🏈

Booking.com’s Superbowl spot, featuring Melissa McCarthy, is a kickoff to a 12-week North American marketing campaign. Mindshare USA led strategic planning and investment across video, audio and social with Zulu Alpha Kilo Inc. on creative.

31/01/2023

Worldwide celebrated the Lunar New Year and welcomed in the Year of the Rabbit with woodblock printing & calligraphy workshop 🐇 🙌 🎊

Big shout out to ShowHeroes and ’s Maggie Vong for sharing and organising 🙌

Swipe to see what they got up to 👉

17/01/2023

The Last of Us takes over Jakarta 🧟‍♂️

Working closely with Warner Bros. Discovery and Wunderman Thompson Indonesia, Mindshare Indonesia utilised the many tunnels and innovative spaces around Jakarta to introduce and bring HBO's newest post-apocalyptic drama, The Last of Us, to life!

08/12/2022

And the wins keep rolling in for APAC with another amazing night at the Campaign Asia-Pacific AOY22 ✨ ✨

There’s not enough space on the internet to list all of the winners, but we’ll try! Multiple wins in Thailand, Malaysia, the Philippines, Singapore, Australia and Vietnam added up to Media Agency of the Year in South East Asia, Digital Agency of the Year in South East Asia and Media Network of the Year for APAC 🏆

🏆 Asia-Pacific Media Network of the Year
🥇 Southeast Asia Media Agency of the Year
🥇 Southeast Asia Digital Agency of the Year
🥉 Australia Media Agency of the Year
🥇 Malaysia Digital Agency of the Year
🥈 Philippines Digital Agency of the Year
🥈 Singapore Digital Agency of the Year
🥇 Thailand Digital Agency of the Year
🥇 Vietnam Digital Agency of the Year
🥇 Malaysia Media Agency of the Year
🥇 Philippines Media Agency of the Year
🥇 Thailand Media Agency of the Year
🥈 Vietnam Media Agency of the Year

The recognition is testament to all the fantastic work done by our people and the commitment to drive for our clients.

Congratulations again to literally everyone in the region!! 🌏 🎉🎊

See the all the winners 👉 https://lnkd.in/eiMB6pSa

17/10/2022

We are thrilled that Australia was recognised for their work with NAB and, in turn, brought home the win in the Brand Impact Category at the Media Federation of Australia awards 🙌

Well done to the whole Nab team and everyone involved with this campaign. It's a fantastic achievement and a great demonstration of Good Growth for our clients🎉

30/09/2022

In recognition of International Podcast Day we want to highlight some of the podcasts that our colleagues have created or featured in across around the world.

We have the Huddle Podcast from Denmark, Mindshare Roots Power Room Podcast from the Roots employee resource group in the UK and our Global Head of Commerce Jeff Malmad joins The CPG Guys!

To celebrate the day, we’ll share a few snippets from some of the aforementioned podcasts. If you like what you hear why not give them a follow, and stream them wherever you listen to podcasts 🎧Enjoy!

29/09/2022

It’s essential for brands to adapt their marketing strategies in the platform age or risk falling behind. We discuss in an article from Raconteur’s Future of Marketing report published in The Times and The Sunday Times today, how brands can transform and drive growth in a connected ecosystem

Read it here: https://www.thetimes.co.uk/static/new-digital-marketing-strategy-2022-mindshare/

And get the full report here: https://www.raconteur.net/sponsored/marketing-in-the-platform-age-how-to-transform-and-drive-growth-in-a-connected-ecosystem/

You can also pick up a copy in the Times today or read in The Times iPad edition.

24/08/2022

Adam Gerhart, Mindshare Worldwide, has earned a spot on this year’s 40 over 40 list. Congratulations! https://www.campaignlive.com/article/meet-2022-campaign-us-40-40-honorees/1795005?utm_source=marketing+&utm_medium=social+&utm_campaign=Campaign40over40

Register here: https://www.campaignus40over40.com/home

30/06/2022

We have 3 shortlists at the 2022 World Media Awards. Germany is shortlisted with Project Futureproof for Deutsche Telekom, Mindshare Sweden with Discover the Originals for Visit Sweden, and The Greenhouse Group (part of Mindshare Netherlands) with Progress with Purpose for ING. Winners will be announced on 8th September. Best of luck 🤞

30/06/2022

Well done to Hong Kong for scooping 4 metals at Marketing-Interactive’s AOTY 2022 awards this week. The awards haul included Best Acquisition Gold, Media Silver, Best Performance-Based Silver and Data Analytics Bronze 🥳

22/06/2022

It's been a busy couple of days for at Cannes Lions. Our very own Deborah Harper joined The Female Quotient in the for a thought-provoking conversation on the collective power and influence of women in the multicultural marketplace. Check out this clip from the session

22/06/2022

Day 2 at Cannes Lions 🦁 for looked like this ➡️

Rachel Lowenstein spoke at WPP Beach for a panel discussion with IBM on breaking the bias with new creators

Joe Maceda and Arthur O’Neill took part in GroupM’s coffee and duration talks sharing the best of the work seen here this week.

And of course we visited the Palais for many inspirational talks with some recognisable faces.

20/06/2022

It's Cannes Lions this week and we’re excited to celebrate the best of creativity in the industry. Keep a look out to see what get up to throughout the week.

25/05/2022

A round of applause to ’s Sarah Khalaf, Leena Bukhari and Omar Daghash, their passion for media has earned them all a spot on Campaign Middle East’s Media Faces to Watch 2022. Many congratulations on this fantastic achievement! 👏🎉

11/05/2022

We’re absolutely thrilled that ’s global marketing team has today been named ‘Corporate Communications/Marketing Team of the Year’ at Campaign’s Agency of the Year Global Awards. It’s an amazing honour. Read more: http://ow.ly/u4EH50J5rj5

21/04/2022

Mindshare Roots in the UK launched the Podcast, an inspirational and practical advice podcast to bring influential, successful Black leaders to the forefront. It is an informative, easy paced discussion celebrating success, career development and self-belief.

Mindshare Roots’ purpose is to educate, provide awareness and take action around Diversity and Ethnicity issues. Their approach is to develop progressive and deliverable programme of activities that support The Collective’s goal of complete inclusion.

All episodes are now available, listen here: https://anchor.fm/powerroompodcast

24/03/2022

We’re incredibly proud of for being named Agency Network of the Year at Festival of Media APAC for the 7th consecutive year.

The team had a phenomenal showing at Festival of Media APAC with an impressive haul of 29 medals - 10 Gold, 10 Silver and 9 Bronze from our markets in China, India, Indonesia, Philippines and Vietnam.

A huge congratulations also goes to Mindshare China who were named Agency of the Year!

Congratulations to all involved, it’s a shining example of how we drive for us and our clients. You make us proud to be 💜💜

17/03/2022

How can CMOs create a stronger relationship with consumers while growing their business? 's Adam Gerhart, Global CEO shares five ways to achieve this balance.

Read more on Ad Age:

5 ways CMOs can change the world while growing the business.

16/03/2022

We are thrilled that has been named the number one media agency network in the world for the third consecutive year in the latest with 3 agency offices in the top 10 overall - Shanghai #2, Mumbai #4 and Ho Chi Minh City #9. 🥳🎉

This recognition is testament to the creativity of all our teams across the world and their commitment to driving   for our clients. Well done to everyone! 🎉🎊

08/03/2022

Today is International Women’s Day. This year’s theme is and across our network we’re hosting a series of events and continue to hold important conversations about equality and change. Check out our stories to see how markets have marked the day ⬆️

23/02/2022

had a fantastic time at Campaign's Female Frontiers ceremony yesterday. We’re incredibly proud that Worldwide’s Jemma Parkes was the winner of the ‘Making Media Matter’ category.

Also, a big shout out goes to Charlotte Dexter-Jones, Hayley Ballard from Mindshare Worldwide and Mindshare UK's Jennifer Stirland for making the shortlist in other categories and who also join the list of honourees for 2022. Swipe to see more pics from the day ➡️

17/12/2021

We’re incredibly proud of for the amazing show at the WPP Atticus Awards. Worldwide's Rita Ibarra and Glen Parker won the overall Grand Prix, the Adam Smith Award, and the Data Category for their entry Elastic Identities.

Mindshare China's Nicolas Short and Jessica Zhang received a highly commended for their entry Igniting China’s Growth Engine and Matthew Nolan was shortlisted for the piece Lessons from China.

Many congratulations you make us proud to be

Read the winning work: ow.ly/bls150He6ot

16/12/2021

has made some changes... we hope you like them!

Read more: http://ow.ly/2NqH50HbRw3

30/11/2021

We are thrilled that has been named the number one media network in the world for the second consecutive year and Mindshare Shanghai the number one media agency office in the WARC Media 100, with 3 agency offices in the top 10 overall.

Our belief in driving for our clients is brought to life through the creativity of our teams across the world. Many congratulations to everyone at Mindshare for this great achievement!

25/11/2021

Lockdown behaviours are translating into habits in the new normal but there also seems to be a shift happening. The great resignation is a real thing and people are expecting more from the workplace as they move on.
Did you know?
➡️ 31% of people globally are looking for new jobs
➡️ 49% of consumers say that online shopping is now their preferred way of buying
➡️ 56% of consumers globally say that their media consumption has permanently changed as a result of the pandemic
Find out more of the latest insights from ’s New Normal Tracker, link in bio.

25/10/2021

Mindshare China held its first external Huddle event. Check out some of the highlights from the big day.

22/10/2021

This week Mindshare China held its first external Huddle event that addressed the mounting complexity brands in China face as they look to unlock new growth. ’s experts uncovered myths, navigated complexity and inspired over 450 of the industry’s most influential leaders that attended as well as 6,395 livestream participants. The day was followed by cocktails overlooking Shanghai’s skyline and also included an amazing building takeover! Scroll to see more ➡️

21/09/2021

Congratulations to Austria for being named Agency of the Year at the Media Award 2021! Massive congratulations to you all 🥳

17/09/2021

Repost celebrating last week 🎉

16/09/2021

Repost - Congratulations to ’s Valerie Henninger, Managing Director, Strategic Planning, who made the HERoes 100 Future Leaders List supported by ! Valerie’s campaign work has helped lead the way for diversity and women's empowerment across the media industry and society at large. Being a new mom, she has made it a point to walk the walk at home by letting go of gender norms, with the hope that her daughter will dream big with the confidence that comes from watching her mom bridge the gender gap.

14/09/2021

Fantastic news for in China who won Agency of the Year at MMA Smarties China!

The incredible haul (26 trophies to be exact) included 8 Gold, 12 Silver and 5 Bronze across 6 different clients. 🥇🥈🥉

We’re thrilled for the teams, what an amazing performance! Many congratulations to you all 🥳💜.

13/09/2021

Last week won the prestigious AMMA Agency of the Year 2021 and Ton Schoonderbeek received a special award for his contribution to the industry. A great achievement from 🥳👏💜

01/09/2021

Fantastic news as China retains its partnership with Yum! Brands China.

Mindshare China CEO, Benjamin Condit, said: “We are delighted to today announce the retention of Yum! China without pitch. We could not be more grateful to work together with clients like Yum!, who not only encourage Mindshare to stay atop of the industry but enable and trust our solutions to do so.”

Read more:

Since COVID-19 broke out, the advertising industry has dramatically changed, forced to respond to new ways of working. However, one element of our industry has withstood the test of time, no matter how many times it has proven to be inefficient for both clients and agencies alike – the pitch. Toda...

27/08/2021

Repost - Finally, our Nordic management team could meet IRL again! So what's really on the agenda? Each country delivers a country update containing People, Business, Marketing & Strategy and then joint Nordic customers can be in the spotlight together with other initiatives we have, or want to start. Sharing and learning from others is an important part. Teams in all glory, but to be seen for real builds the culture. 💜☺️ (Petter from Norway joined Teams while waiting for the last shot)

03/08/2021

Growth is changing. Global digital platforms have more users than countries have citizens and have united and empowered consumers to demand more from brands – more transparency; more value; more action and more authenticity.

This is the era of Good Growth… are you ready to grow?

https://www.mindshareworld.com/news/goodgrowth

26/07/2021

Last week, China held its first-ever Futureminds competition, a new, Mindshare-led initiative to discover and reward China’s top marketing talent.

48 of China’s most promising fresh graduate and junior talent were invited from across the country and matched up in teams. Each team was subsequently challenged to solve a sustainability brief from one of the globe’s leading FMCG advertisers, Unilever. During the competition, the teams received mentorship from Mindshare China’s client and product team leaders.

The two winning teams, alongside three individuals, were admitted as cadets into the agency’s Futureminds 2021 class – a three-year management trainee programme to mentor China’s most promising talent.

23/07/2021

We’re delighted to announce that ’s Helen McRae has been appointed as APAC’s new Chief Executive Officer. Helen said "I am thrilled to be joining a team that I have long admired for their work and their passion and am looking forward to partnering with GroupM and in the region."

21/07/2021

China won 20 awards at the prestigious China Advertising Marketing Awards, taking home 4 Gold, 8 Silver and 8 Bronze. Mindshare China was the biggest winner of the night by far. Congratulations to all the teams!

16/07/2021

Germany held its Pioneer's Day recently. 249 people participated in the digital teambuilding event, powered by the Mindshare Balance program, with Yoga, Healthy Nutrition and an Active Session plus a “Purple Package” of healthy drinks and snacks was sent to everybody. The highlight was the Pioneer Award ceremony celebrating those who embody Speed, Teamwork and Provocation. Over 120 people were nominated by colleagues scroll to see the final winners. What a great day! 💜👏