Being Wear

Being Wear Soon you can wear the wear your body deserves.

We love hearing from happy beings loving being. Take it from Alfie, if you haven't tried our modal g-strings, now's the ...
22/05/2026

We love hearing from happy beings loving being. Take it from Alfie, if you haven't tried our modal g-strings, now's the time to feel the difference.

22/05/2026

Join the push! The 2026 Push-up Challenge starts 3rd June and we want you to join the Being Wear team. Visit the link in our bio for more.

20/05/2026

Had such a great time recently joining the Game team, Kalena Stano and Steve Plummer, to talk all things Being. We chatted about startup life, the challenges, the learnings along the way, the advice I’ve been given throughout the journey, and the advice I’d give to other founders building something of their own.

Really grateful for the opportunity to share more about the story behind Being and what it’s been like building a brand from the ground up. Listen wherever you get your favourite podcasts, or watch the full episode on YouTube via the link in our bio.

Where do you wear the wear? Alice is wearing her Being boxers and socks watching TV at home. Sometimes you’ve just got t...
18/05/2026

Where do you wear the wear?

Alice is wearing her Being boxers and socks watching TV at home. Sometimes you’ve just got to get upside down to see the world the right way up.

Share where you wear the wear for your chance to win a $100 Being Voucher.

18/05/2026

In June I’m once again participating in the Push-Up Challenge for Lifeline. And I'd love you to join our Being Wear team. We’ve still got a few spots left. Team members score a pair of Being socks and an exclusive Being Wear cap. So what are you waiting for?

Sign up via the link in te bio and join in the push.

5 stars. Real comfort. No compromises. ⭐⭐⭐⭐⭐Our boxers are designed for everyday wear that feels anything but ordinary. ...
15/05/2026

5 stars. Real comfort. No compromises. ⭐⭐⭐⭐⭐

Our boxers are designed for everyday wear that feels anything but ordinary. Feel the difference with Being Wear.

13/05/2026

As seen on Weekend Sunrise, Pedestrian, Inside Small Business, Mi3, B&T, Seven News, Mumbrella, Ragtrader, Kochie’s Business Builders, The Business Game and AdNews or maybe you’ve seen us in your feed (350+ posts, 8 million+ content views to-date).

In just ten short months, we’ve got a lot of people talking and every time, it comes back to the same thing:

𝐁𝐞𝐢𝐧𝐠 𝐖𝐞𝐚𝐫 𝐢𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐟𝐨𝐫𝐭 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐬 𝐩𝐞𝐨𝐩𝐥𝐞.

We design sensory-friendly essentials from kids to adults made to feel good on everybody, every day, no matter the age. Inclusive by design, sustainable and created for people who’ve spent too long wearing underwear made by brands that don’t reflect or respect them.

So wherever you’ve seen us, it’s time to discover what all the hype is about.

We promise you’ll love Being in Being.

Yesterday, Linc joined his family on the 10km Mother’s Day Classic in Sydney.Powered by Being, with sensory-friendly und...
11/05/2026

Yesterday, Linc joined his family on the 10km Mother’s Day Classic in Sydney.

Powered by Being, with sensory-friendly underwear, socks and exclusive Being cap, he ran to help raise awareness and funds for breast cancer research - a cause close to his heart.

At Being, comfort is about more than clothing. It’s about helping people feel supported in every moment that matters. Proud to run for something bigger 💗

Share where you wear the wear for your chance to win a $100 Being Voucher!

What makes Being sensory-friendly?✅ No scratchy tags. All our labels are printed directly onto the fabric, so there’s no...
08/05/2026

What makes Being sensory-friendly?

✅ No scratchy tags. All our labels are printed directly onto the fabric, so there’s nothing to irritate your skin.

✅ Seam-smart design. Flat seams and smooth finishes that minimise friction and pressure points.

✅ Soft, breathable modal. Made from renewable beech tree pulp, modal is naturally silky, lightweight, and gentle on sensitive skin.

✅ Deep smooth waistbands. Offering support without pinching or digging in.

Our next May Wear the Wear entrant, Lucy, takes us to the Ha Giang Loop, North Vietnam.Think winding mountain roads, unr...
06/05/2026

Our next May Wear the Wear entrant, Lucy, takes us to the Ha Giang Loop, North Vietnam.

Think winding mountain roads, unreal views, and Being worn exactly where it belongs out in the world.

Wear the Wear is getting stronger and more global every week.
We’re seeing Being in more places, on more people, with more stories behind it.

Want to be featured and share your story?

DM us at .wear with your entry for a chance to win a $100 Being Wear voucher.

Wear it. Shoot it. Share it.

04/05/2026

3307 push-ups. 24 days. One powerful Australian cause.

This June, the Being Wear team is taking on the Push-Up Challenge again.

From 3–26 June, we’ll each complete 3,307 push-ups representing the number of lives lost to su***de in Australia in 2024.

We’re doing it to support Lifeline, an essential Australian mental health service ensuring no one has to face their toughest moments alone.

This year we want to raise more than ever before and to do so, we want YOU on the Being team. So come and join us:

- The first 50 to join score Being socks + an exclusive Being hat
- Sign up takes less than a minute
- The challenge builds gradually (and yes knee push-ups count)
- Just a few minutes of push ups a day make a real impact.

Let’s make this our biggest fundraising year yet. Join us. Move with purpose. Change lives.

https://www.thepushupchallenge.com.au/fundraisers/beingwear

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Unit 6, 19 Hotham Parade

2064

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