Hugo Flear

Hugo Flear We provide women with luxurious South African printed linen clothing The design is based on continuity. The materials are sensual and exclusive.

Our aim is to get the South African women dressing, we want to dress every South African women in a unique way with clear simple shapes and choice materials stand for an unostentatious but unique look. It is a style, which does not disguise but brings out the personality and is at the same time casual and elegant. It is inspired by trends, but remains true to its line. It can be mixed and matched

in many ways, also with other collections. Our customers are invited to create their own unmistakable look. Our womenswear collection has the elements that are important to us: fashion, which is at the same time pleasant, sophisticated and personal. We often use Asian-inspired silhouettes and lively surfaces. Intricate details such as the shapes of studs and collars set accents.

We are currently busy setting up for Kamers Menlyn Maine. We love starting with a blank canvas to decorate and bring our...
25/05/2026

We are currently busy setting up for Kamers Menlyn Maine. We love starting with a blank canvas to decorate and bring our stand to life!

We have two days to get all of our beautiful clothes into the space before the event begins.
Kamers Pretoria

Our new prints for this week.Our popular Yoco dress is now available in a stunning grass green, featuring the white King...
15/05/2026

Our new prints for this week.
Our popular Yoco dress is now available in a stunning grass green, featuring the white King Protea. This design is available in our classic slim-fit cut.

For those who prefer a comfort fit, we have the Aida dress. It features side paneling that creates an elegant A-line shape, now available in our new winter khaki Strelitzia and Cactus print.

Both looks pair perfectly with our lace-up leather boots.
take a look here to see all our new styles and prints: https://bit.ly/494XEJE

We have only a handful of these dresses left, and we have marked them down exclusively for our online clients.Please let...
14/05/2026

We have only a handful of these dresses left, and we have marked them down exclusively for our online clients.

Please let us know if you would like to secure one before they are gone. Shop the last of our seasonal collection from the comfort of your home here: https://bit.ly/4tyD2AG

14/05/2026

Don't miss tonight's episode of Lekker & Goed at 17:30 on kykNET. Episode 4 features Carmen and Elmarie Berry, showcasin...
30/04/2026

Don't miss tonight's episode of Lekker & Goed at 17:30 on kykNET. Episode 4 features Carmen and Elmarie Berry, showcasing stunning food that perfectly complements our designs.

We are proud to have dressed Carmen for this season of Lekker & Goed and hope you enjoy the show. Happy long weekend 😍

30/04/2026

The feeling when you first try on a Hugo Flear garment..

Our latest collection is inspired by the deepened, saturated hues of nature following a rainfall. This aesthetic is refl...
28/04/2026

Our latest collection is inspired by the deepened, saturated hues of nature following a rainfall. This aesthetic is reflected in our new range of greens, from khaki and pistachio to vibrant forest tones.

In addition to our traditional linen, we have explored new textures using silky voiles and introduced a quilted Habotai silk, specifically crafted for our new jacket designs.
What do you think?

Address

Shop 112 Watershed, Waterfront
Cape Town
8005

Opening Hours

Monday 07:30 - 16:00
Tuesday 07:30 - 16:00
Wednesday 07:30 - 16:00
Thursday 07:30 - 16:00
Friday 07:30 - 15:00

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