Amanda Laird Cherry Apparel

Home
Amanda Laird Cherry Apparel

We are a designer label that creates apparel with soul. She was appointed as Design Director and remained at Instinct for nearly 10 years.

“Those who think of clothing exclusively in terms of this or next season’s fashion are missing the point a little. The fabrics and the cuts we wear tell us about our society.” - Amanda Cherry

Amanda studied Clothing Design graduating in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold

all over the world; with the majority of sales in North America. The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW. Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

11/06/2026

The Harri coat combines timeless tailoring with effortless elegance. Shaped into a beautifully classic A-line silhouette, its understated simplicity makes it the perfect piece to layer over any outfit.

Crafted from a rich, textured yarn-dyed check in black, cream, and brown, it adds a sophisticated layer of warmth to your wardrobe season after season.

www.amandalairdcherry.co.

09/06/2026

Soft, warm and easy to wear, the Jadah and Dianne knit dresses are versatile and elegant pieces you'll find yourself reaching for time and again.

www.amandalairdcherry.co

05/06/2026

Designed for easy, effortless sophistication, Amanda shares why the Tessa Dress is made for every moment.

Tap the link in our bio to shop the latest arrival.

04/06/2026

This week’s ALC and ALCA orders are officially despatched!

Heading to stores and online customers across the country. Keep an eye out - fresh stock is on the way!

03/06/2026

Happy birthday to our wonderful presser, Khohli!

Khohli plays an important role in bringing every ALC garment to life, ensuring each piece is beautifully finished and ready for its final journey. Her dedication, hard work, and positive spirit make her a valued part of our team every day.

We love having you as part of the ALC family, Khohli. Wishing you a fantastic birthday filled with happiness and celebration! ♥️🍒

01/06/2026

A timeless addition to your winter wardrobe. 🤎

From today until 30 June, we are hosting an exclusive promotion dedicated entirely to our online community. Refresh your seasonal capsule with our latest winter arrivals, premium knits, and signature silhouettes.

✨Spend R3000 or more on our e-commerce store and receive a R500 voucher toward your next style investment.

Please note that this promotion runs for the month of June and is exclusively available for our e-commerce customers.

Head to the link in our bio to browse the online boutique and curate your winter look.
www.amandalairdcherry.co

Terms & Conditions apply. Valid online only from 1 – 30 June 2026.

31/05/2026

Happy birthday to our brilliant sample machinist, Lorraine!

Lorraine has been a cornerstone of the ALC team for 13 years. Her immense talent shapes the garments you see in our collections, and her warmth shapes our studio culture.

We love having you as part of the family, Lorraine. Drop your birthday wishes for her in the comments below!

30/05/2026

Shop our must-have winter coats.

The Caroline and Harri coats can be layered over your favourite shirts, dresses or knits, while the Aloe and Dern coats can be worn on their own as a dress with boots.

Explore the ALC coat collection online at amandalairdcherry.co or in store .

Address

1st Floor Studio, San Angelo Building, 218 Mathews Meyiwa Road

4001

Website

https://amandalairdcherry.co/

Alerts

Be the first to know and let us send you an email when Amanda Laird Cherry Apparel posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Amanda Laird Cherry Apparel:

Shortcuts

Want your business to be the top-listed Clothing Store?

Country:

City: