Superdry

04/09/2026

BEHIND THE LABEL | THE HARRINGTON JACKET
An icon that never goes out of style.

Clean lines, timeless detailing and effortless versatility—the Superdry Harrington Jacket is designed to elevate any wardrobe. Lightweight enough for changing weather and easy to dress up or down.
Discover the details behind the design.

Shop online at https://superdry.co.za/products/mens-collared-harrington?_pos=1&_psq=Harri&_psid=18605e6ce&_ss=e
or visit Superdry & Co. at Mall of Africa, Menlyn Park, V&A Waterfront or Canal Walk.

ModernClassic CraftedWithPurpose

02/09/2026

Behind the Label with Marcel 🎬

Marcel breaks down the details, craftsmanship and styling behind the Superdry Aviator M65 Jacket—an effortless layer designed for changing seasons.

Available online and in selected stores.

Shop now: https://superdry.co.za/products/mens-cotton-m65-jacket?_pos=1&_psq=M65&_psid=fddb53451&_ss=e

02/09/2026

NOW YOU KNOW THE STORY.
MAKE IT YOURS.

THE AVIATOR M65 JACKET
Built for adventure. Styled for every day.

SHOP NOW
https://superdry.co.za/products/mens-cotton-m65-jacket?_pos=1&_psq=M65&_psid=fddb53451&_ss=e

Available at Mall of Africa, Menlyn Park, V&A Waterfront and Canal Walk.

Superdry Cotton M65 Jacket — military-inspired, 100% cotton with multiple pockets & adjustable waist. A statement outer for any adventure.

01/09/2026

BEHIND THE LABEL | SPRING/SUMMER 26

The difference is in the details.
Discover the new Superdry Spring/Summer ’26 collection—lighter layers, considered styling and signature craftsmanship designed for the changing season.
Buy well. Wear well. Replace less.

SHOP ONLINE
https://superdry.co.za/

UNLOCK 10% OFF YOUR FIRST PURCHASE
https://superdry.co.za/pages/unlock-10-offer

FIND YOUR NEAREST STORE
https://superdry.co.za/pages/store-locator
Visit us at Mall of Africa, Menlyn Park, Canal Walk or V&A Waterfront.

Free delivery on online orders over R999.

31/08/2026

THIS IS HOW DENIM SHOULD LOOK. 👖

The Vintage Slim Straight Jeans in Heavy Stonewash Blue—paired with the Vintage Pique Rugby Polo.

Heritage style. Modern attitude. The perfect fit from top to bottom.
Crafted details. Authentic Superdry style. Effortlessly put together.

SHOP THE LOOK ONLINE OR IN-STORE.

https://superdry.co.za/collections/this-is-what-a-good-fit-looks-like-shop-the-mailer?mc_cid=84422550dc&mc_eid=c351e911f2

27/08/2026

New-season edit where relaxed comfort meets polished style.

The pink striped Oxford shirt brings a fresh pop of colour beneath two standout layers, the Luxe Casual Embroidered Loose Crew and the Country Club Appliqué Half-Zip. Paired with crisp white shorts, each look feels effortless, elevated and perfect for the season between seasons.

Shop the edit online and in-store. - Shop now

https://superdry.co.za/collections/new-season-edit-shop-the-mailer

26/08/2026

THE COASTAL EDIT Get 10% off

Choose a Classic Essential Ziphood and shorts from any of these three looks, including available colour variants. Add any third selected item, a T-shirt, cap, pair of slides or bum bag and receive an awesome 10% off all three items.

ONLINE EXCLUSIVE | LIMITED-TIME OFFER | SHOP NOW

https://superdry.co.za/collections/the-coastal-edit

21/08/2026

THE SUPERDRY & CO.
NEW ERA CONCEPT STORE
AT CANAL WALK IS NOW OPEN

Discover a whole new Superdry experience.
Join our in-store database and unlock
10% OFF YOUR FIRST PURCHASE.

Shop the New Season Collection
in-store or online now.

New customers only. T&Cs apply.

20/08/2026

Cape Town, the wait is almost over. ⏳

The Superdry & Co. New Era Concept Store is coming to Canal Walk Shopping Centre.

Get ready to experience a new era of iconic style, quality craftsmanship and bold new collections — all brought to life in our latest international Superdry & Co. retail concept.

📍 Canal Walk Shopping Centre, Cape Town
📅 Opening Soon
🛍️ A whole new Superdry & Co. experience awaits

Canal Walk, we’re almost ready for you.

The New Era is coming.