The Genuine Group of companies spans many years. The group comprises Genuine Collections, Genuine Style Men and Genuine Style Women. The first outlet opened it doors to the public nineteen years ago, stocking the finest apparel for both and Ladies and Gentlemen. The growth strategy has been purely organic, through greater customer care and by way of taking the brand closer to the customer. Part of the success for the brand has also been inspired by our raving employees who in turn have created raving genuine customers. The Genuine group has continued responding to customer concerns of congestion in the central business district through market development in order to achieve customer retention.
